Village Farms International Announces Availability of Pure Sunfarms' Vape and Oil Products to Consumers in Ontario, Alberta a...
September 23 2020 - 08:00AM
PR Newswire (Canada)
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VANCOUVER, BC, Sept. 23, 2020 /CNW/ - Village Farms International, Inc. ("Village Farms" or the "Company") (NASDAQ: VFF) (TSX: VFF) today announced that Pure Sunfarms' recently launched vape and oil products are now available to consumers in the three most populous provinces to which Pure Sunfarms distributes – Ontario, Alberta and British Columbia. Ontario, Alberta and British Columbia, in aggregate, represent nearly 60% of all Canadian recreational cannabis sales1.
"We are thrilled to bring Pure Sunfarms' same uncompromising approach to quality and commitment to a pure cannabis experience that resonates so well with our dried flower customers to our Cannabis 2.0 products," said Mandesh Dosanjh, President and CEO, Pure Sunfarms. "Made with 100% pure cannabis extract, our Full Spectrum 510 Vapes deliver a range of flavours that preserve the cannabinoids and terpenes of the original whole flower. Our Vape products have one single ingredient: cannabis – no flavouring agents, added terpenes or thinning agents. It's what our customers have come to expect of Pure Sunfarms, and we are proud to deliver – pure, BC-grown cannabis products at an affordable price."
Michael DeGiglio, CEO, Village Farms International commented, "In less than a year since first entering the retail branded recreational cannabis market, Pure Sunfarms now has products available in each of the four largest product categories – dried cannabis, vapes, pre-rolls and oils. In Ontario, for example, these four categories combined represent 90% of all recreational cannabis product sales2."
Mr, DeGiglio added, "We are very encouraged by the initial sell through of Pure Sunfarms' vape and oil products, supporting our belief that Canadian cannabis consumers will embrace the Pure Sunfarms' value proposition – high quality products that consumers want at an affordable price – with the same enthusiasm that has made Pure Sunfarms the top-selling brand of dried flower products with the Ontario Cannabis Store over the last 11 months3."
Pure Sunfarms is planning for the launch of its vape and oil products in additional provinces in the months ahead, and will continue to expand its Cannabis 2.0 offering with new products in the vape and oil categories, as well as additional categories.
About Pure Sunfarms' Vape and Oil Products
Pure Sunfarms' vape cartridges feature full spectrum extract, which preserves the cannabinoids and terpenes from the original flower and maintains the aromas and flavors true to cultivar. Pure Sunfarms' Full Spectrum Vapes feature 0.5 g of single-strain, BC-grown cannabis extract, and are available in three of their best-selling strains: Afghan Kush, White Rhino, and Island Honey. Each vape cartridge is fitted with a ceramic mouthpiece, features a glass tank, ceramic heating coil, and is compatible with a standard 510 thread cartridge battery.
Pure Sunfarms'?Pure Sun CBD Oil is made purely with BC-grown, whole flower Pure Sun CBD cultivar (aka Cannatonic), hand-selected for its unique potential to produce consistently CBD-rich flowers. Pure Sun CBD Oil comes in a 30mL amber bottle, and is available in both a 1:10 or 1:30 THC: CBD formulation so consumers can customize their CBD experience to meet their individual needs.
Notes
1. Source: Statistics Canada. 12 month period ended June 30, 2020.
2. By dollar sales. For the year-to-date ended July 30, 2020. Data is based on calculations by Pure Sunfarms from sales information provided by the Ontario Cannabis Store (OCS).
3. By both dollar sales and kilograms sold. For 11-month period ended August 31, 2020. Data is based on calculations by Pure Sunfarms from sales information provided by the Ontario Cannabis Store (OCS).
About Village Farms International, Inc.
Village Farms is one of the largest and longest-operating greenhouse growers in North America, and is leveraging its decades of experience as a large-scale, low-cost intensive agriculture and vertically integrated produce supplier to pursue high-value, high-growth plant-based Consumer Packaged Goods opportunities in cannabis and CBD in North America and selected markets internationally.
In Canada, British-Columbia-based Pure Sunfarms is one of the single largest cannabis operations in the world, the lowest-cost greenhouse producer, one of the best-selling brands, and has generated profitability for six consecutive quarters.
In the U.S., subject to compliance with all applicable U.S. federal and state laws, Village Farms is pursuing a strategy to become a leading developer and supplier of branded and white-labeled CBD products targeting "big box" and other major retailers and consumer packaged goods companies, and with one the largest greenhouse operations in country, is well positioned for the potential federal legalization of high-THC cannabis.
Internationally, Village Farms is strategically targeting selected, nascent, legal cannabis and CBD opportunities with significant long-term potential, with an initial focus on the Asia-Pacific region through its investment in Australia-based Altum International.
