New Leaf’s (NLVVF) vision is that cannabis users can enjoy these low-dose drinkables in a social setting to take the edge off in a controlled way—just like having a beer or two after work (without the alcohol).
Drinkables is a huge market for New Leaf (NLVVF) to tap into with its revolutionary, new low-dose infused beverage.
In 2019 alone, high-dose drinkables generated $200 million in sales worldwide. And since they are consumed mostly by millennials[xxiii]—the largest group of recreational cannabis users—it’s anticipated their popularity will continue to explode.
In fact, by 2025 analysts estimate drinkable sales will hit an astounding $2.8 billion[xxiv].
However, national legalization will be the game-changer. When it happens, low-dose drinkables will be available in bars everywhere. While many people think we’re still a few years away from passing that legislation, one recent event is proof the potential exists to see country-wide legalization sooner than you think. In fact,[xxv] it could even happen this year.
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