Without hard numbers much higher than what we've seen, while I'm still watching I"m just not very tempted at these levels. The volume suggests others feel the same.
While there ARE millions of tennis players, how many are serious enough to pay $500 for the product? Most of those players already have fellow players to play against, or a machine/trainer, I would think.
I like tennis but that's more than I want to pay, even if it is half price of competing products..so the real question I think is how much of the market will the product really be able to penetrate? Think of it this way - how many people in your city would buy one? My city has 1 million people, and I'm thinking maybe around 20 would buy it. That would equate to 6,000 in the USA -- or $3m over time. Very rough, and I could be way off, and of course that is just the US.
Will the sales get this company which has $6.4 in liabilities (some toxic) and almost $7m in operational cash flow deficit last year - to a positive position, and if so, how long will that take? Lots of uncertainty until we see more hard numbers.
My philosophy is to just be honest and balanced, and let the market decide if it agrees or not.
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