Resonate Blends Inc (KOAN)

[madeindet]

Resonate Blends Selects Way To Blue as Marketing Firm

9/15/20, 7:00 AM
CALABASAS, Calif., Sept. 15, 2020 (GLOBE NEWSWIRE) -- Resonate Blends, Inc. (OTCQB:KOAN), a cannabis holding company centered on valued-added holistic Wellness and Lifestyle brands, announces today the selection of Way To Blue as the marketing firm for its Koan family of wellness lifestyle blends.

Way To Blue, is an award-winning, global, integrated communications agency working with consumer, lifestyle, media and entertainment companies, developing digitally-led strategic brand communications.

“We are dedicated as a company to ‘Mastering the Art of Experience.’ In order to achieve that, we are innovating with our products, distribution, communication and education. To that end, we are adopting a digital native national brand strategy for our Koan product family so that every aspect of our relationship to our clients is carefully curated, providing a specific experience across all platforms and products and that is consistent with the development of the brand. Way To Blue, with their creativity and notable accomplishments in consumer brand marketing, is the perfect partner for us. They understand our mission and aspirations and share our commitment to quality. We are delighted to be working with them,” said Geoff Selzer, Resonate Blends’ CEO.

Resonate will draw upon Way To Blue’s expertise in social media strategy and execution, content creation, community management and influencer engagement. The marketing firm focuses on insight and data-driven storytelling campaigns to deliver optimal results in both brand building and product sales.

“Our team in Los Angeles is excited to work closely with Resonate Blend’s team to help support the launch of this unique family of Koan products,” said Way To Blue’s Global Chief Strategy Officer, Daniel Heale. “Resonate is uniquely positioned in this incredibly high growth industry by offering these sophisticated, solutions-oriented and precision-crafted cannabis products.”

About Resonate Blends, Inc. (OTCQB:KOAN)