Yuengling's Ice Cream Corp (YCRM)

[jerrybrockman]

TV is dead. Electronic billboards are probably a better bang for the buck. I’d go with a sexy 1940s pinup-look female model scooping some vanilla, and maybe a caption, “Yuengling’s Ice Cream, the Dessert You Deserve”

Also, on social media, launch a campaign, go head to head with Ben and Jerry’s on taste and hit them on the political BS, would work well in the South.

The sexy All American pinup model can have many captions and looks.

It’s simple and satisfies the primal requirement of all successful advertising.