Meta Platforms Inc (META)

[indytech64]

Will FB create it's own mobile OS and a FB app store?

https://www.cnbc.com/2020/08/28/apple-rejects-facebook-app-that-says-apple-takes-30percent-cut.html

I'm all for disclosure, and I'm an Apple and FB investor. FB obviously wants to pry part of the 30% away from Apple. Apple to its credit monetized Ios by creating the app store, and creating a review process to ensure a safe app environment. In return for using the platform, it gets 30% in-app purchase fees. That's a lot.

Apple may have rejected this language because it may be confusing to the consumer - implying a fee on top of what he/she is being charged so I can kind of see a rationale for rejection. But it's likely Apple just doesn't want that kind of press every time someone makes a purchase. Indirectly the consumer price is likely higher because of the fee anyways as the merchant passes along part of the Apple fee to the consumer bundled in its set price.

30% is a lot, and it makes Apple a target. Why can't FB develop its own mobile OS, offer its own app store based on it, and only charge 10-20%? It can certainly create its own phone.

It's a huge potential opportunity. What are people's thoughts - is it realistic to think that may happen?