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Alias Born 08/26/2020

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Thursday, 08/27/2020 6:53:59 PM

Thursday, August 27, 2020 6:53:59 PM

Post# of 49386
IOS14 & Audience Network: At first, the news about IOS14 requiring a user opt-in to share the IDFA is a bit of a concern. If the Audience Network revenues are approximately $3.4 B, and FB estimates a 50% drop due to the change, that's significant. However, from a consumer perspective, personalized ads are much more compelling, but I understand the privacy concerns. Some of the simple workarounds would be to prompt the user to share the tracking info. I think the drop today may have been a delayed reaction to this news, and it may be an overreaction given FB's ability to figure this out. I'm curious what others think of this.
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