Thursday, August 20, 2020 12:57:21 PM
NutraDried has secured a one-month national promotion with its major club retail customer in the U.S. for the Moon Cheese® 10oz “Cheddar Believe It” product, where the product will be sold in all eight U.S. regions of the club retailer under a “buy one, get one” promotion discount. The Company expects to deliver the majority of product for this promotion in the fourth fiscal quarter of 2020, and smaller quantities may ship in early October as well. The promotion will run in all divisions of the major club channel retailer for the month of October. This major distribution opportunity will sell the product at a discounted price in order to liquidate a significant portion of NutraDried’s inventory position and return it to a more appropriate level. The discounted revenues from the national promotion are expected to significantly improve the Company’s overall cash position. This national distribution opportunity will also create increased visibility for Moon Cheese® with target consumers.
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