Sunset Capital Assets, Inc. (SNST)

[Roland Rick Perry]

More photos.

I had the genuine pleasure to visit the facility and kick the tires, for the third time yesterday. It was really exciting to envision the future where a dozen trucks a day could be pulling up to the loading dock, to pick up their delivery from a fork-lift.

Photos: Aphex BioCleanse Systems.
http://internetstockreview.com/photos-aphex-biocleanse-systems/

While the technology might be complex, this is not a complex business model or operation with dozens of moving parts (and risks). You fill the totes and put them on trucks and off they go. It's that simple.

While we have been retained by the company to report on its progress - we have worked with enough technology stocks to know not to obsess about the share price, market makers, volume, and whether it is up or down for the day, week, or month.

What we will be reporting on is their actual progress. Are they getting new customers, are the customers happy and experiencing sell-through?

It's slow growth for most successful start-ups until they hit a 'tipping' point - typically in a couple of years after launch. And then - and only then - do we look at revenues and valuations. Doing that now is sheer folly.

Instagram was acquired by Facebook for $1 billion (18 months from launch) when it didn't have revenues and didn't even have a model for revenues. Facebook saw the future and had little concern with quarterly revenues.

Bloomberg estimates Instagram is worth $100 billion today.


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