![](http://investorshub.advfn.com/images/default_ih_profile2_4848.jpg?cb=0)
Monday, August 17, 2020 10:27:30 AM
NEWS PROVIDED BY
Good move. - FUNMAN
Kraft Heinz Canada
Aug 17, 2020, 08:00 ET
https://www.newswire.ca/news-releases/maxwell-house-launches-new-zero-waste-single-serve-coffee-pods-863920440.html
"Good to the last drop. And long after" reflects a commitment to a more sustainable future and to the next generation of coffee drinkers.
TORONTO, Aug. 17, 2020 /CNW/ - Canadian icon Maxwell House has always been, "Good to the last drop." Now, thanks to a bold new 100% compostable pod innovation launch, it's "Good to the last drop. And long after."
Serving as a stamp of the brand's commitment to sustainability, the launch of Maxwell House 100% compostable coffee pods provides an alternative to the popular single-serve pods. Made entirely from plant-based materials, all pod components and its inner bag are 100% compostable, plus the outer carton is 100% recyclable, leaving zero waste for the consumer. This helps Canadians reduce waste without sacrificing the convenience of single-serve pods or the rich flavour of Maxwell House coffee they know and love.
"We recognize the significant concern packaging waste presents and we are working collectively at all levels of our operations to explore alternative solutions," says Nicole Fischer, Head of Sustainability, Kraft Heinz Canada. "Through ongoing collaboration with packaging experts, organizations and coalitions, Kraft Heinz Canada is working towards a circular economy to ensure real measures are taken to reduce single-use plastics and divert food waste from our landfills, limiting harmful impacts to our environment."
With the launch of Maxwell House 100% compostable coffee pods, waste reduction is at the forefront, with sustainable packaging from beginning to end. It's a simple one-step process: toss the pod into the compost bin and it will decompose into nutrient rich soil. Leaving zero waste for the consumer, the compostable coffee pods are made of 85% coffee grounds (real, actual coffee) with a paper lid, a coffee filter made from cornstarch and a plant-based compostable ring made from over 20% coffee bean husks.
Certified by the Biodegradable Products Institute, this designation verifies that the compostable coffee pod meets global scientific standards for industrial compostability and is formulated to break down in a period of about seven weeks. Gone are the days of tedious separation of recyclable pod elements, including the removal of the lid, ring, mesh filters and coffee grounds. Further, organization into the correct recycling and composting categories is no longer required.
Dr. Calvin Lakhan, industry expert and leading environmental researcher at Toronto's York University says, "Both brands and consumers have a critical role to play in driving sustainability forward through innovative technology and developing solutions that balance the demands of modern society with the needs of the planet. By making the switch from traditional single-use plastic pods to compostable pods, we could help reduce plastics by the height of more than 4,000 CN towers annually."
As a way to showcase the innovation, Maxwell House launched an immersive educational experience to highlight how the pods decompose. Located at stackt market in downtown Toronto, visitors can witness first-hand how the compostable pods break down over the next few weeks in a shipping container filled with 500 lbs. of shredded organic material, such as expired fruits and veggies, and the 100% compostable pods.
By the end of the process, all the pods used to create the experience will break down completely so all that is left is nutrient rich soil. Time lapse assets of the decomposition experience will also be shared with Canadians across social media to demonstrate the reality of the process. To learn more and witness the science behind the pods, visit @MaxwellHouseCA on Instagram, Facebook and Twitter.
The launch will also be supported with a national TV-led campaign spanning digital, social, PR, e-commerce and in-store activations.
Kraft Heinz will be releasing its 2020 Environmental, Social, Governance (ESG) report as part of its corporate citizenship and sustainability efforts in Fall 2020. The report highlights its commitment to sustainability, including the company's aim to make 100% of packaging recyclable, reusable or compostable by 2025.
ABOUT KRAFT HEINZ CANADA
Kraft Heinz Canada is the country's largest food and beverage company and is a subsidiary of Kraft Heinz (NASDAQ: KHC). Kraft Heinz Canada provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants, or on the go. Kraft Heinz Canada products are found in more than 97 per cent of Canadian households. The company's iconic brands include Kraft Peanut Butter, Heinz Ketchup, KD, Philadelphia Cream Cheese, Renées Dressing, Jell-O, Classico, Kool-Aid and Maxwell House. Kraft Heinz Canada is dedicated to the sustainable health of our people, our planet and our company. For more information, please visit www.kraftheinzcompany.com.
SOURCE Kraft Heinz Canada
For further information: Media inquiries: Stella Karami, skarami@getproof.com, 647-884-9651
Recent KHC News
- Kraft Heinz Brings New IHOP® Syrups to Homes Nationwide • Business Wire • 07/23/2024 10:00:00 AM
- “Let’s-a-go!” KRAFT Mac & Cheese and Nintendo Fuel Fans with New Super Mario™ Power-Up Shapes • Business Wire • 07/17/2024 10:00:00 AM
- Ore-Ida and GoodPop Launch Frozen Treat Inspired by One of America’s Most Popular Food Combinations: French Fries Dipped in a Milkshake • Business Wire • 07/16/2024 10:00:00 AM
- Cosplay Meets Condiments: HEINZ to Release Limited-Edition Ketchup and Mustard Collectibles Inspired by Marvel Studios’ “Deadpool & Wolverine” • Business Wire • 07/15/2024 11:00:00 AM
- The Kraft Heinz Company to Report Second Quarter 2024 Results on July 31, 2024 • Business Wire • 07/09/2024 01:00:00 PM
- Calling All Pickle Lovers: Claussen® Pickles and Baked by Melissa Celebrate National Pickle Month with an Exclusive Pickle Cupcake • Business Wire • 07/08/2024 10:00:00 AM
- Fashion Meets Flavor: HEINZ and kate spade new york Debut Red-Hot Capsule Collection • Business Wire • 06/26/2024 12:00:00 PM
- Form 11-K - Annual report of employee stock purchase, savings and similar plans • Edgar (US Regulatory) • 06/18/2024 05:33:51 PM
- Form 11-K - Annual report of employee stock purchase, savings and similar plans • Edgar (US Regulatory) • 06/18/2024 05:30:21 PM
- After 20 Years, Ore-Ida – the Inventor of Tater Tots – Comes to Napoleon Dynamite’s Rescue with First-Ever, Tater Tot-Protecting Pants • Business Wire • 06/17/2024 10:00:00 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/04/2024 08:47:33 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/04/2024 08:46:48 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/04/2024 08:45:35 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/04/2024 08:44:17 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/04/2024 08:42:56 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/04/2024 08:36:43 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/04/2024 08:34:54 PM
- Back by Popular Demand: HEINZ to Drop Limited-Edition Black Garlic Ranch and Harissa Aioli Sauces in Stores Nationwide • Business Wire • 06/04/2024 11:01:00 AM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 06/03/2024 03:41:17 PM
- Kraft Heinz to Participate in Deutsche Bank’s Annual dbAccess Global Consumer Conference • Business Wire • 05/29/2024 01:00:00 PM
- Kraft Heinz Canada et Highbury Canco prolongent leur entente de production à l’usine de Leamington jusqu’en 2027 • Business Wire • 05/29/2024 12:00:00 PM
- Kraft Heinz Canada, Highbury Canco Extend Leamington Facility Agreement Through 2027 • Business Wire • 05/29/2024 12:00:00 PM
- Kraft Heinz to Participate in Bernstein’s 40th Annual Strategic Decisions Conference • Business Wire • 05/23/2024 01:00:00 PM
Glidelogic Corp. Announces Revolutionary AI-Generated Content Copyright Protection Solution • GDLG • Jul 26, 2024 12:30 PM
Southern Silver Files NI43-101 Technical Report for its Updated Preliminary Economic Assessment for the Cerro Las Minitas Project • SSV • Jul 25, 2024 8:00 AM
Greenlite Ventures Completes Agreement with No Limit Technology • GRNL • Jul 19, 2024 10:00 AM
VAYK Expects Revenue from First Airbnb Property Starting from August • VAYK • Jul 18, 2024 9:00 AM
North Bay Resources Acquires Mt. Vernon Gold Mine, Sierra County, California, with Assays up to 4.8 oz. Au per Ton • NBRI • Jul 18, 2024 9:00 AM
Nightfood Holdings Signs Letter of Intent for All-Stock Acquisition of CarryOutSupplies.com • NGTF • Jul 17, 2024 1:00 PM