Well they should have plenty of data, videos, prototypes, but I'm not sure they ever had an actual marketing campaign or professional sales effort. Jim thought he knew everything about sales and engineering. He didn't see any reason to talk up Torvec before they had a tested product. Then they had tested prototypes, and data and a dyno, and more data and prototypes, but zero marketing. Then Jim died and everything went free fall for years. Still no plan, no marketing. Then Kaplan. Now we will see marketing and a plan. You know the rest. All of it one big hairball.
Of course my opinions are worth less than someone who has never heard of this company. They didn't lose any money with Torvec and if they had invested, many of them would have been smart enough to have a stop/sell limit on their investment. So even if I had the answer for why we are set to dive below a nickel a share, 'what difference, at this point, does it make?'
