Fastbase Acquires Startup for Lead Scoring and Targeted Sales Email Automation
Fastbase Inc. Adds Marketing Automation Capabilities in Acquisition of Lead Tracking, Scoring and Email Automation Company.
NEW YORK, NY / ACCESSWIRE / August 10, 2020 / Kevin Rodgers, CEO of Fastbase Inc. (OTC PINK:FBSE) has revealed that Fastbase has completed the acquisition of LeadScoreApp (aka AutoTarget). Fastbase, looking to further cement a leadership position in the marketplace, considered a number of companies all over the world. Rodgers noted, "LeadScoreApp had exactly the right technology at exactly the right time in their evolution as a company to provide the synergy we were looking for." Rodgers continued, "With LeadScoreApp's visitor tracking focused on scoring leads and email automation we felt the technology would complement and enhance what we are currently doing. We are enthusiastic about what this acquisition means for Fastbase and our customers." https://www.accesswire.com/users/newswire/images/600976/KevinRodgersCEOFastbase.jpg
Kevin Rodgers, CEO of Fastbase Inc. (FBSE) has revealed that Fastbase has completed the acquisition of LeadScoreApp (aka AutoTarget)
LeadScoreApp's CEO, Brian Kristensen, is appointed as Product Manager to build out net new features for the merged company and to further develop Fastbase WebLeads with a focus on lead tracking, lead scoring and automated notifications to sales teams. Commenting on the role Kristensen said: "This is an amazing opportunity to go worldwide with our tracking and lead scoring tool and enable sales teams around the world to automatically target "hot" leads with perfect timing to close more deals." Rodgers added: "I am excited by the prospect of the additional product value this acquisition brings to WebLeads and the skills and expertise that we gain with Brian." Google decommissioned two important Google Analytics fields in February which placed even more urgency on innovation in the lead gen space. Fastbase was quick to provide a script to fill the gap and now adding these lead scoring capabilities gives Fastbase a competitive edge. Fastbase and LeadScoreApp use the latest data science technology to provide leads in real-time to B2B marketing agencies, large businesses and boutique mar-tech companies. The backbone is provided by Fastbase's massive database of company data which can be matched to VPNs. According to Kevin Rodgers, Fastbase CEO "this is an exciting point in Fastbase's history and towards the end of 2020 we will see some awe-inspiring products to draw from the synergy created by this acquisition. Watch this space!"
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