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October 14, 2003 07:30

United Specialties Launches National Advertising and Marketing Campaign
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LONG ISLAND CITY, N.Y.--(BUSINESS WIRE)--Oct. 14, 2003--


Company Targets Magazines, Internet Banner Ads, Infomercials and
Op-in E-Mails to Increase Product Awareness and
Further Solidify Corporate Branding
United Specialties, Inc. (OTC BB:UNSP), the leading importer, packer, and distributor of specialty and gourmet foods and the first importer of fresh truffles into the U.S., today announced that the Company is launching a national advertising and marketing campaign to increase consumer awareness of its broad range of specialty products.

The campaign includes radio ads reaching over 1 million households, over 700 magazine placements, in excess of 1 million op-in e-mails, 800 banner ads utilizing the Internet and televised infomercials.

The "Da Rosario" brand has been consistently featured in peer group magazines, and, in October 2003 received favorable mention in Gourmet, www.gourmet.com and Bon Appetit, www.bonappetit.com.

"As we continue to gain a foothold in major U.S. restaurant and retail chains, it is our contention that this advertising and marketing effort will spearhead anticipated growth and garner greater market share. It is the Company's goal to increase our bottom line thus adding shareholder value through marketing strategies of this nature," stated Rosario Safina, President.

"Additionally, we expect sales through the www.shopdarosario.com website to increase exponentially," Safina concluded.

About United Specialties, Inc.

United Specialties, Inc., with 2002 revenues in excess of $12 million, is one of the largest importers, packers and distributors of specialty and gourmet food items in the United States to nationally leading restaurants, such as Four Seasons Hotels, Le Cirque and Daniel. The Company has recently developed and markets its own product line, "Da Rosario", which is sold via the Internet under the website www.shopdarosario.com. These items include truffles, caviars and 950 other top quality items such as specialty mushrooms, game meats, infused oils, fois gras, pates, smoked seafood, prepared condiments, sauces and European specialties.

Safe Harbor

This announcement contains forward-looking statements that involve risks and uncertainties, including those relating to the company's ability to develop and expand its business. Actual results may differ materially from the results anticipated, and reported results should not be considered a reflection of future performance. The potential risks and uncertainties include, among other things, the Company's limited operating history, its limited financial resources, intense competition within the technology industry, incapacity to market and develop its technological capacities, difficulties and risks associated with operating in foreign jurisdictions, domestic and global economic conditions, and conditions of the equity markets, More information about the potential factors that could affect the company's business and financial results is and will be included in the company's filings with the Securities and Exchange Commission.


CONTACT: DeMonte Associates
Cynthia DeMonte, 212-605-0525
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