Old Copper Co. Inc. (f/k/a CPPRQ/JCPNQ JC Penney)

[sandeeprdy]

SOMETHING BIG IS BREWING !!!!

After having a relatively minimal commercial presence on TV earlier this year—with the exception of brief spurts of spots in March and June—JC Penney has dramatically scaled up over the past couple of weeks. From July 22 through Aug. 4, JC Penney commercials racked up 1.16 billion TV ad impressions, or roughly 43 percent of the brand’s total year-to-date.

• Since July 22, JC Penney is No. 21 by TV brand impressions among all brands tracked by iSpot.

• Nearly 44 percent of the impressions were served up by three networks: ABC, CBS and Ion.

• The top shows for JC Penney by impressions include “NCIS: Los Angeles,” “Good Morning America,” “20/20” and “Diners, Drive-Ins and Dives.”

• JC Penney’s “No Matter What the School Year Brings” spot was the 19th most-seen ad on TV from July 22 through Aug. 4, with 653.2 million impressions.