Grifco Inc (GFCI)

[cyofish]

Len, I think you're misunderstand boils down to this...

You are strickly looking at the yield on the $1. So in you're example you're just looking at the $1.00 saying, you can't lose any more than a $1 so the maximum loss is 100%. Everything is measured based on $1 being the starting point.

I'm talking about Retrun on Investment - ROI which measures how effectively you use capital to generate profit. It looks at what I spent to geneate my earning.