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Friday, 07/31/2020 11:19:56 AM

Friday, July 31, 2020 11:19:56 AM

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I've watched my son in horror in these Jersey Wawa stores, the lazy kid (who's no kid anymore, but still lazy) doesn't make his own coffee, pops into his car, gets his coffee and a sandwich at Wawa, then off he goes. Ten bucks, all gone, his response, "isn't it great" He certainly didn't learn that from his father. IMO, this is a big pick up for BYND, not so sure when the pay off is due to Covid


The plant-based food wars are heating up this summer. And Beyond Meat (BYND) looks poised to end July firing the last shot, for now.

Beyond Meat disclosed Friday that a new plant-based sandwich dubbed the Sizzli has gone live in 650 Wawa stores. The locations span Wawa’s dominant states of Pennsylvania, New Jersey, Delaware, Maryland, Virginia, and Washington, D.C. Another 220 Wawa stores in Florida will get the sandwich on August 10.

“Wawa is a cult favorite brand and we’re excited to partner with them to introduce several new breakfast options made with Beyond Breakfast Sausage. These new on-the-go options not only taste great, but will make plant-based meat more accessible to more consumers,” said Chuck Muth, chief growth officer at Beyond Meat.

Beyond Meat has focused extensively on making its brand more accessible to consumers this summer. Besides the Wawa deal, the company launched value packs at retailers such as Target earlier this summer. The company also inked a partnership with Alibaba to bring plant-based burgers to the e-commerce giant’s supermarket concept.

That said, Beyond Meat hasn’t been alone in making plant-based waves in recent months.
FILE - In this June 27, 2019, file photo a meatless burger patty called Beyond Burger made by Beyond Meat is displayed at a grocery store in Richmond, Va. Beyond Meat reports financial earns Monday, Oct. 28. (AP Photo/Steve Helber, File)
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