Reliance Global Group Inc (RELI)

[BenK]

Obviously, whatever it was that IR hoped to accomplish with this PR, it was a disaster.

But after re-reading it, and setting aside the strategic missteps, like releasing pre-market and just touting what will be in a 10Q anyway, there may just be hints of real substance in the message.

Take this line:

While several of these companies have multi-billion dollar valuations, achieved in record time, (sounds like the likes of Goosehead and Lemonade to me) we believe that by combining the Nsure.com platform with ‘bricks and mortar’ acquisitions already in our pipeline, we have the potential to define a unique value proposition and potentially far superior offering.

One thing I feel about Ezra - if he is methodically building an insurance strategy that can be spoken of in the same breath as these two companies, he really feels that there is potential. He's not a snake-oil salesman, and not a liar. He sees real potential.

Is he right about that? Only time will tell.

He may be getting poor marketing advice, and the learning curve continues on that. But I personally don't think that it's time to abandon ship.

JMO.