RYU Apparel Inc. (RYPPF)

[Fussy Group]

interesting press release out today, July 20, 2020, that there will be a share consolidation. Sounds like a reverse split? The result will be having 1 share after the consolidation for every 10 shares held at the time of the consolidation. Understandable with shares trading at a fraction of a penny; if anything I am surprised it was not 1 for every thousand, right?

I am still on board with everything I see and hear. I am still on board as customer and as shareholder. Hoping for better path of financial results in the future.

I did see an "effective date" for the consolidation. July 22nd. Not aware if that is pre market day pricing or after close of market that day? I did see the company had an offer on the table to sell shares at three cents a share to raise capital and I am thinking shares trading at a fraction of a penny were making that a non-starter. If the reverse split (do I have to call it a consolidation?) brings shares to pricing at about three or four cents a share in the market, maybe the offering will be successful at raising another round of funding as have past cycles of raising capital this way?

The reports from owners of retail locations continue to look increasingly bleak. The reports from consumer impulse purchases, (say fashion, food, urban active lifestyle), are going to be volatile this year.

Not sure how anyone in retail (out of the top performing stakeholders) is profitable nowadays and the introduction of new styles (maybe new materials?) is not a sure, nor quick, path; is it?