As i posted over at Stockhouse, this sales news actually might be quite useful as a basis to pitch the product for the North American market. Recall CEO Marc's reply to Gabriel Young during the June 12 conf. call:
Gabriel Young: Marc, the UR5 rugged smartphone device, what can you tell us about, how the pipeline for that particular product to shaping up for you guys right now?
Marc Seelenfreund
So, that goes back to what replaces our 3G products, right? So, that device is going to be very popular in our Israeli market and international markets and Europe, possibly in Australia. It's a price, a cost effective device. It's IP68, it's rugged. You can clean it. You can put disinfectants on it. So, if you want to use it in the hospital, and that's one of the cases that we're using, it is specifically for hospital workers. So in that sense, we're very hopeful that it's going to be a very, very popular device.
We're also in discussions to launch it in North America. So, the device can support either European bands or North American bands. And we still have not finalized that, but of course if we can get into the North American market that would be a big opportunity. So, at least, it will replace our 3G sales in our original markets. And that's what's going to make up for the 3G sales. And the upside of that product is, if we're able to get it also into North America then it could be a home run.
