Apple Rush Company Inc (APRU)

[mikes302]

I thought I had heard that he sidelined Amazon for now, so it won't be fixed as quickly as he initially said. He encouraged people to buy directly from their APRUBrands site (I believe it was one of the videos).

I'm guessing the issue is bigger than they thought and after seeing the boxes, it's clear to see how impossible it is to distinguish between flavors. They may have to make some big adjustments to get Amazon right. Bottles were easy to get right, but expensive to ship.

At the end of the day this all comes down to distribution and keeping those distribution channels happy and moving. I don't think Amazon is what is going to carry this into the big leagues considering grocery stores have never been closed.