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Prime Time Group Inc. 'PRTH' Delighted With Christmas Season Performance as Sales Exceed Expectations
Dec 19, 2006 4:48:00 PM
FT. LAUDERDALE, FLORIDA--(CCNMatthews - Dec. 19, 2006) - Prime Time Group Inc., (PINK SHEETS:PRTH), ("the Company") is pleased to announce that its sales through its Virgin Mobile Canada Mini-Stores have exceeded its expectations and are consistent with the higher than average retail sales in other sectors.
This Christmas season in the wireless industry traditionally begins in November. During the month of November sales increased weekly on average by 15%. "We have certainly passed the 1/2 way point in the Christmas season and the market has responded better than we expected.", says Troy Metz President, Prime Time Group. "During this month, we have grown exponentially in sales through in our wireless division. We have experienced an increase in sales of more than 50% per week in the last two weeks alone", adds Metz, "Based on these results we should anticipate significant returns."
Robinson Wireless, now Prime Time Group Inc., entered into the retail wireless market in July and has seen continuous growth as well as continuous change in its product lines. "It is our approach to the wireless market that makes us the choice for consumers", says Dallas Robinson CEO Prime Time Group. "We are continually changing our products and services to make sure they are generating the responses we expect. We have pursued a program of growth in our current infrastructure, diversity in carriers and a broad range of products and accessories that meets and exceeds the needs and value expectations of our consumers." He adds, "The result of these sales increases, show that we are definitely on track and in alignment with the market."
"We have been innovative and methodical in our approach to market entry.", says Robinson, "These stores represent the first phase of our plan and we expect that the multiple business lines we have been building during the summer and fall will launch this month and early in 2007."
The recent completion of the roll-out program now allows the company to introduce its model into expanded markets outside of Canada. "Being able to respond and execute is one of our greatest assets." says Metz, "We have developed a 'kiosk-in-a-box' concept that has facilitated a rapid market entry, minimizing risk and in all cases has allowed us to enter markets without competitive awareness. By using our current infrastructure we can parachute into any market and literally open overnight."
Robinson notes, "After 14 years in the business I realized that its about understanding the market, approaching it responsibly and aggressively and that is exactly what we have done." He adds, "Our success so far reinforces our confidence in the approach we have chosen and it gives our shareholders confidence in being part of this dynamic business."
ABOUT PRIME TIME GROUP INC.
Robinson Wireless is a forward thinking company that focuses on wireless products and services for today's youth market. By using retail, wholesale and internet delivery channels, the company has found unique ways to deliver the phones, accessories, mobile media and mobile games that are desired by a growing marketplace. In doing so it has established relationships with carriers such as Virgin Mobile, fido, Sprint, and their own line of products such as Cherry Red Accessories and a content and e-commerce division that is online and will be announced shortly.
Robinson Wireless/ Prime Time Group Inc., is currently investigating growth opportunities in Australia, Latin America, the Caribbean, Puerto Rico and the Dominican Republic as well as the developing markets in Asia.
PR7 Inc., operates 14, 7-Eleven convenience stores in San Juan, Puerto Rico. Prime Time maintains its interest in PR7 Inc. Armando Del Valle was appointed President of the company in late June of 2006 and was chartered to maximize profitability and position the company for expansion. The profitability goals are about to be reached in December 2006 and the company has identified three locations for expansion in early 2007. By the end of 2007 the company hopes to conclude the first phase of expansion and intends to have in excess of 25 stores.
Prime Time Group Inc.
Visit: www.primetimestores.com
Robinson Wireless Holdings
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