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@LaughinPaulRyan

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@LaughinPaulRyan

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Thursday, 07/02/2020 1:44:23 PM

Thursday, July 02, 2020 1:44:23 PM

Post# of 98
Gap Inc. (GPS) is betting that the perfect hoodie and other clothes designed by music and fashion impresario Kanye West will help pull it out of its yearslong slump.

The casual-clothing retailer is teaming up with Mr. West's fashion brand Yeezy on a collection called Yeezy Gap that will debut next year, according to the companies. Yeezy will receive royalties and potential equity based on meeting sales targets.

News of the arrangement sent Gap's battered shares surging roughly 30% in Friday trading. The gain added more than $1 billion to the company's market capitalization. The stock is still down more than 25% year to date.

@LaughinPaulRyan - WSJ, High Times, Main Street, Yahoo!



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