The Facebook ad boycotts have entered the big leagues. Now what? PUBLISHED SAT, JUN 27 20209:24 AM EDT Megan Graham @MEGANCGRAHAM KEY POINTS An advertiser boycott of Facebook is gaining steam, now counting Verizon and Unilever among its participants. Coca-Cola also said it would be pausing advertising. Analysts say these advertisers have the potential to influence more companies to join the boycott. The boycotts could prove promising for Facebook’s digital advertising competitors if advertisers try to meaningfully move spend away from the platform.
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