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Reed's - >>> Edited Transcript of REED earnings conference call or presentation
May 11, 2020
https://finance.yahoo.com/news/edited-transcript-reed-earnings-conference-103915724.html
Thomson Reuters StreetEvents Thomson Reuters StreetEventsJune 11, 2020
Q1 2020 Reed's Inc Earnings Call
LOS ANGELES Jun 11, 2020 (Thomson StreetEvents) -- Edited Transcript of Reed's Inc earnings conference call or presentation Monday, May 11, 2020 at 8:30:00pm GMT
TEXT version of Transcript
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Corporate Participants
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* John J. Bello
Reed's, Inc. - Independent Chairman of the Board
* Neal Cohane
Reed's, Inc. - SVP of Sales
* Norman E. Snyder
Reed's, Inc. - CEO & Director
* Thomas J. Spisak
Reed's, Inc. - CFO
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Conference Call Participants
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* Anthony V. Vendetti
Maxim Group LLC, Research Division - Executive MD of Research & Senior Healthcare Analyst
* Dan Joseph;Corridor Ventures;Owner
* David Brian Bain
Roth Capital Partners, LLC, Research Division - MD & Senior Research Analyst
* Leon Michael Zaltzman
Union Square Park Capital Management, LLC - Portfolio Manager
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Presentation
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Operator [1]
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Good afternoon and welcome to Reed's First Quarter Fiscal 2020 Earnings Conference Call for the period ending on March 31, 2020. My name is Taylor, and I'll be your conference call operator today. Today's call is limited to 1 hour, and we will have prepared remarks from Norm Snyder, Reed's Chief Executive Officer; and Tom Spisak, Reed's Chief Financial Officer. Following management's remarks, they will take your questions.
Before we begin today's call, I have a safe harbor statement to read our listeners. I would like to remind our listeners that during this call, management remarks may contain forward-looking statements and that management may make additional forward-looking statements in response to your questions. Forward-looking statements are only current predictions and are subject to known and unknown risks, uncertainties and other factors that may cause our actual results, level of activity, performance or achievements to be materially different from those anticipated by such statements.
These factors include, but are not limited to, the company's ability to manage growth, manage debt and meet development goals, reduction in demand for our products, dependence on third-party manufacturers and distributors, changes in the competitive environment, access to capital and other detailed from time to time in our filings with the United States Securities and Exchange Commission. Although we believe that the expectations reflected in forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. In addition, any projections as to the company's future performance represent management's estimates as of today, May 11, 2020. We assume no obligation to update these projections in the future as the market conditions change.
Additionally, please note non-GAAP financial measures referenced during this call are reconciled to our comparable GAAP financial measures in the press release and supplemental materials filed with the SEC and is posted on our website at investor.reedsinc.com. Non-GAAP financial information is not meant as a substitute for GAAP results but is included solely for informational and comparative purposes. We present modified EBITDA because we believe it assists investors and analysts in comparing our performance across reporting periods on a consistent basis by excluding items that we do not believe are indicative of core operating performance.
I would now like to turn the call over to Mr. Snyder. Please go ahead, sir.
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Norman E. Snyder, Reed's, Inc. - CEO & Director [2]
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Thank you, and good afternoon, everyone. It's a pleasure to join you today. We had a strong first quarter, generating 13% net sales growth and volume gains in both the Reed's and Virgil's brands. We narrowed our first quarter net loss compared to the prior year, as a result of continued focus on brand growth and SG&A reductions and gross profit improvement. We have established a strong production network with bicoastal capabilities and redundancies that improve significant capacity to support growth. We strengthened our balance sheet with a successful recent capital raise, and we continue to deliver exciting new product innovation.
We have positioned ourselves to capitalize on the large and growing Ginger Ale market, which is 10x the size of the Ginger Beer category, and we have seen an overwhelmingly positive response in the launch. The introduction of Ginger Ale is on pace to be our most successful launch to date and has already seen 3x the initial placement of our Virgil's Zero Sugar launch.
Our team is quickly and effectively adapted to the challenging COVID-19 environment, and we are delivering uninterrupted service to all of our customers. We are bullish about our prospects for 2020 and beyond and are delivering against each of our core objectives and are laser-focused on reaching cash flow breakeven.
Let me run through our first quarter accomplishments and our current business trends. As I noted, we produced volume growth in both the Reed's and Virgil's brands. The growth was led by Reed's, where volume increased 21%, driven by the continued growth of Reed's Extra Zero Sugar during the quarter. We are seeing a broad-based positive response to our Zero Sugar innovation with distribution and velocities accelerating. We have significant incremental opportunity as we achieved 1/3 of the penetration of our existing distribution at this point and already seeing a strong impact on our sales of the Reed's brand.
At the end of the first quarter, we began our initial shipments of Reed's Real Ginger Ale, providing entry into the $1.2 billion category that is the fastest-growing segment of the carbonated beverage category with an 8% compound annual growth rate over the last 4 years. Reed's Real Ginger Ale is delivering real ginger to the category with a superior taste and quality. The launch is being supported with social media, as retail support has been understandably impacted by COVID-19.
As I noted, we have seen a robust retailer response, with retailers taking both SKUs, Real and Real Zero Sugar. And we continue to build distribution over the coming quarters. We already have opened 3,000 doors, including Walmart, Food Lion, Giant Eagle, Albertsons, Safeway and Sprouts. We have additional retailers slated for shipment, including many small regional, national and specialty retailers around the United States. Other large retailers that have confirmed acceptance are as follows: Kroger, Stop & Shop, Shaw's, Hannaford, NEXCOM, which is the Navy Exchange, Haggen, Ingles, Lowe's, Tops, The Fresh Market, United Supermarkets, WinCo and Raley's. We believe we have a unique and superior positioning in this large and growing category and see Ginger Ale as a potential game changer for the Reed's brand.
Additionally, Ginger Ale is positioned to deliver an enhanced margin profile and is the first new product we have rolled out in our network where we have the ability to significantly bring down production costs. Our new innovations are driving accelerated growth of the Reed's brands at retail. For example, in the 4 weeks ended March 22, Reed's dollar sales increased 26.2% in IRI multichannel outlets, up from 8.1% over the trailing 12-week period. In April, we saw further acceleration with dollar sales up 32.4%, with higher velocities and increased ACV growth.
Another of our most recent innovation, Reed's Ginger Wellness Shots, is also performing well across both retail and online. Our e-commerce platform, which includes our branded websites, is now active and growing. We are also seeing strong sales through Amazon, where we did more volume in the last 30-day period than we did all of last year. We are selling our Ginger Ale, Ginger Shots, Ginger Candy and Virgil's Zero Sugar line on Amazon.
Finally, our partner, Full Sail Brewing, continues its targeted rollout of Reed's Ready-to-Drink Mules. Initial distribution occurred in March, with planned expansion shortly thereafter. But that has been somewhat delayed due to the COVID-19 environment. But as we discussed last quarter, the product is already in selected West Coast retailers, and we are encouraged by the response.
Beyond our strong distribution gains for both Real Ginger Ale and our Zero Sugar line, we continue to have success broadening our channel exposure. Our sales team is driving new distribution in liquor stores around the country, including placement of our new innovation, Reed's Extra Ginger beer cans, Reed's new Real Ginger Ale, Reed's -- new Reed's Real Ginger Ale cans and Reed's Extra Zero Sugar bottles into Total Wine & More and BevMo. Additional one-off wins are adding to our ever broadening availability.
Turning to Virgil's. We generated 2% volume growth during the first quarter and are seeing accelerated velocities at retail over the recent 8 weeks. During the 4 weeks ended March 22, Virgil dollar sales were up 20.9% in IRI multichannel outlet data, up from 17% over the trailing 12-week period. Sales at retail experienced further acceleration during the 4 weeks ended April 19, with Virgil dollar sales up 24.7%.
Our success driving accelerated volumes is a reflection of both higher velocities and new account distribution growth. This growth has being supported by excellent execution across our supply chain and our enhanced co-packer network. We now have 5 of our 6 planned co-packers producing, and the sixth co-packer will come on later this year, as the launch has been delayed by COVID-19.
Our existing network has ample capacity and redundancies and has contributed to high order fulfillment rates and keeping pace with the rising demand we are seeing. Our organization is also intently focused on removing costs from the system, including more targeted and efficient marketing efforts, gross margin improvement and simplification that is benefiting all aspects of our operational execution. Delivery and handling costs are being managed more efficiently as our enhanced network allows us to have the right inventory at the right place and improved ability to effectively plan. We have also signed a long-term agreement for our ginger earlier this year, ensuring ample ingredient supply.
As I mentioned, we are focused on achieving cash flow breakeven through improved margins and continued land growth. We also now have the capital in place to support continued growth of the business following last month's successful capital raise.
Before I turn the call over to Tom to run through the financials, let me comment on the impacts of COVID-19. First, I want to thank all of our employees and partners for their successful navigation of the daily challenges, the pandemic presents. Our primary focus is and will continue to be on the health and safety of our employees and partners. The entire Reed's system responded quickly to the pandemic and has seen uninterrupted service to our customers. Each of our production partners is producing well, and our supply chain is secure. We have seen a positive impact on our sales in retail, given the strong supermarket sales trends overall, which is partially offset by the challenge of in-store merchandising and trade promotion.
Despite the inherent challenges, our sales force continues to drive new accounts and distribution growth. We will continue to monitor the situation and adapt quickly and effectively as the situation unfolds.
Now let me turn the call over to Tom Spisak to discuss the first quarter financial results. Tom?
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Thomas J. Spisak, Reed's, Inc. - CFO [3]
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Thank you very much, Norm. It's a pleasure to speak with everyone today. Let me echo Norm's comments that we feel very good about where the business is today, the strength of our innovation and the ability to drive growth in both sales and profit. We are delivering on our strategy to sell, save and simplify and are seeing strong execution as a result.
First quarter net sales increased 13% to $9.5 million compared with $8.4 million in the prior year. Core brand gross sales increased 12% over the prior year. As a result, 11% core volume growth, including 21% case growth for the Reed's brand and 2% case growth for the Virgil's brand.
Gross profit dollars increased 15% to $2.9 million compared to $2.5 million in the prior year, and gross margin increased 50 basis points to 30.1%.
Delivery and handling costs increased 23% to $1.3 million during the first quarter of 2020 compared to the prior year, driven by the volume growth and short-term market forces associated with COVID-19. As Norm mentioned, we are positioned for more favorable delivery and handling costs beyond the near-term COVID impact, as a result of our expanded co-packer production capabilities on both coasts.
Selling and marketing costs decreased 4% to $1.9 million during the first quarter and as a percentage of net sales, decreased to 20% from 24% in the prior year. The decrease reflects our ongoing cost control and reduced marketing programs compared to the prior year. Our more targeted marketing efforts are also delivering improved ROI on our spend.
General and administrative expenses decreased 19% to $1.9 million in the first quarter compared to $2.4 million in the prior year period. The year-over-year decrease largely reflects last year's onetime costs associated with the 2018 sale of our Los Angeles facility and reduction of temporary staffing. The first quarter operating loss narrowed to $2.3 million from $2.9 million in the prior year.
Interest expense was consistent with the prior year at $300,000. And the net loss improved to $2.6 million or $0.05 per share in the first quarter of 2020 compared to a loss of $3.3 million or $0.11 per share in the same period last year.
Modified EBITDA loss improved to $1.4 million compared to a loss of $2.3 million in the prior year period.
Moving to the balance sheet and cash flows. We ended the first quarter with $3 million of availability on our revolving line of credit. Subsequent to the end of the first quarter, we completed an equity offering of 15.3 million shares, raising gross proceeds of $5.8 million after exercise of the overallotment. During the first quarter, we used $2.4 million of cash in operating activities compared to using $8.8 million in the prior year period. The decrease in cash used in operating activities during the first quarter of 2020 relates primarily to a lower net sales loss -- a lower net loss and a decrease in finished case goods inventory.
Turning to our 2020 outlook. We continue to anticipate generating 10% core brand net sales growth over fiscal 2019 or approximately $37.2 million. We also continue to anticipate a gross margin of approximately 32% for the full year compared to 23.3% in the prior year. Our guidance does not assume any material incremental challenges, as a result of COVID-19, which is clearly difficult to forecast.
Now let me turn the call back to Norm for some concluding remarks. Norm?
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Norman E. Snyder, Reed's, Inc. - CEO & Director [4]
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Thanks, Tom. Let me conclude with our confidence in our business outlook and our ability to drive growth and progress towards cash flow breakeven. The entire organization is focused on continuing to execute effectively and efficiently, controlling costs, improving gross margin and leveraging our significant innovation and strong brands.
We had a strong first quarter and are bullish on our 2020 outlook. We are seeing stronger momentum at retail, have a significant opportunity with the recent launch of Reed's Real Ginger Ale and growing our accounts and our footprint within our customers. We have significantly enhanced our supply chain and co-packer network, have strengthened our balance sheet and have the team in place to deliver an exceptional execution. We look forward to further growth and driving improved profitability.
I will now hand the call over to the operator to begin the queue for the question-and-answer session.
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Questions and Answers
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Operator [1]
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(Operator Instructions)
Your first question comes from David Bain from Roth Capital.
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David Brian Bain, Roth Capital Partners, LLC, Research Division - MD & Senior Research Analyst [2]
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I guess, Norm, since Ginger Ale was essentially introduced at the end of the first quarter, if we look at the 4-week IRI data ended April 19 for Reed's and assuming Reed's core sales are continuing at kind of that 20% with no pricing increases, is the remainder of the uplift to the 31%, is that mainly Ginger Ale?
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Norman E. Snyder, Reed's, Inc. - CEO & Director [3]
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No, David. Actually, Ginger Ale is still really early to judge. And it's really -- I'm happy to say the Reed's portfolio is performing very well across the board. And it's really -- it's the lift of our existing brands with a very small impact from Ginger Ale.
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David Brian Bain, Roth Capital Partners, LLC, Research Division - MD & Senior Research Analyst [4]
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Okay, great. And just going a little bit deeper with that, with the mix trends with Virgil's and Reed's. I mean, I can assume cans and Zero are, I don't know, I mean, 25% of Virgil's at this point. Where do you see that going, as we more deeply enter additional channels like C-stores? And have you seen any cannibalization to the bottles?
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Norman E. Snyder, Reed's, Inc. - CEO & Director [5]
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No, not really. In terms of the cannibalization, I mean, I think, there are 2 different drinkers, clearly. We've done a lot of research to prove that out. Obviously, people, particularly now, are more concerned about health and better-for-you products. I think, that plays into that space well. I think the Zero Sugar entries are going to really be catalysts for a lot of our growth, both on the Reed's and Virgil's side.
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David Brian Bain, Roth Capital Partners, LLC, Research Division - MD & Senior Research Analyst [6]
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Right. Okay. Perfect. And then, I guess last one. Tom, could you give us a sense as to kind of the total current liquidity with the PPP loans? And any opportunities to augment your credit lines?
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Thomas J. Spisak, Reed's, Inc. - CFO [7]
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So as far as augmenting the credit line, that's something we're going -- continuing negotiations on. So we're not in that stage right now. As part of the raise, we had $5.8 million that we netted plus PPV (sic) [PPP] of $770,000. So in addition to that, we have approximately $2.5 million on the revolver right now, in addition to those 2 other pieces. So the $5.8 million, the PPP loan, and then we have additional $2.5 million on the liquidity. Revolving...
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David Brian Bain, Roth Capital Partners, LLC, Research Division - MD & Senior Research Analyst [8]
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Alright. Congrats on the quarter and the outlook.
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Operator [9]
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Your next question comes from Anthony Vendetti from Maxim Group.
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Anthony V. Vendetti, Maxim Group LLC, Research Division - Executive MD of Research & Senior Healthcare Analyst [10]
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Just wanted to talk a little bit about some of the wins maybe this quarter. Any big distribution wins or customer wins that you signed this quarter?
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Norman E. Snyder, Reed's, Inc. - CEO & Director [11]
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I'm going to let Neal Cohane answer that question, Anthony.
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Neal Cohane, Reed's, Inc. - SVP of Sales [12]
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Yes. I'll say right now, we're seeing a very early and good acceptance of our brands. So specifically for Zero Sugar Extra, which is in the glass bottle, and our Zero Sugar Reed's, both Extra and Zero Extra cans, along with the Ginger Ale. Ginger Ale is being picked up by almost -- and I will say everybody we've come in contact with so far. We are seeing Walmart right now is loading in. You'll start seeing them load in. You might even see it off shelf, our 8-pack Ginger Ale and Zero Ginger Ale at Walmart. You're going to see it very shortly at Kroger. You're going to -- national chain, 1,700-plus locations. Just about every single Albertsons division has accepted, and we're just waiting for on shelf for those accounts. Food Lion, we're doing a complete focus, really deep dive focus at Food Lion. And you're talking over 1,000 stores.
We partnered up with and added some strong marketing to kind of separate ourselves versus the mainstream, mainstage ginger ales. You're going to start seeing us go on end caps and new item end caps in all Food Lion, shortly. That's just a few of the wins. I could really go on and on, on that.
On top of -- we've been hitting the phones hard, Anthony. I think there's a lot of detail -- I think there's a new paradigm being broken here, which is telesale, telemarketing is going to be kind of the wave of the immediate future. We've had some very good success connecting with all buyers. But we're really on a deep dive into liquor stores and trying to get our new cans, our new Reed's Zero cans, Reed's Ginger Beer cans, Extra and Zero Extra.
So we're opening up liquor stores across the country. We're targeting Southern California, Pac Northwest, the Northeast. And we're starting to make a real impact on probably upwards to 500 liquor stores over the last, call it, 2, 3 months, just dropping product on the floor and having our distributors taking orders on the phone and having our distributors follow up and deliver. So good news on that front.
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Anthony V. Vendetti, Maxim Group LLC, Research Division - Executive MD of Research & Senior Healthcare Analyst [13]
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That sounds great. So it sounds like there hasn't been, based on this call, any negative repercussions from COVID-19 in terms of your business. And it sounds like you've been able to, whether it's remotely or through telemarketing or your own teleconference calls or virtual calls, being able to sign up new customers. Has there been any other benefit from customers increasing purchases of certain products? Can you comment a little bit on your Wellness Ginger Shots? Have you seen any uptick there or any other positive impact on your business from the COVID-19 pandemic?
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Norman E. Snyder, Reed's, Inc. - CEO & Director [14]
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Well, most of the impact on the Shots we've seen at -- through our e-commerce online platforms. I mean, it's still early in the bricks-and-mortar stores to really make a judgment. But the reaction online, which -- similar to a lot of other brands and companies as online activities picked up, and we've had a real, I'd say, brisk start to that.
But I also want to -- I also want to mention that we have had some COVID-19 impact on our sales. I mean there's been some delays of resets. Luckily, our initial resets were done. And some of them were done early, others on time and slight delays. So we're navigating that. We haven't seen anything develop that's material. So we remain optimistic that we'll stay on schedule, but that's something that we're going to keep a real keen eye on to make sure that we're not delayed. We have the authorizations. And now it's getting on the shelf.
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Anthony V. Vendetti, Maxim Group LLC, Research Division - Executive MD of Research & Senior Healthcare Analyst [15]
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Okay, that's helpful. But nothing material so far, correct?
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Norman E. Snyder, Reed's, Inc. - CEO & Director [16]
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No, nothing there.
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Operator [17]
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Your next question comes from Dan Joseph from Corridor Ventures.
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Dan Joseph;Corridor Ventures;Owner, [18]
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Congratulations on a great quarter. That's terrific news, especially all that distribution and the sell-through. It sounds like you guys have really turned things around. Can you elaborate, if you will, on the ginger strategy, which appears to be the leading focus for the business now? And if so, what's the strategic direction in the plan for Virgil's?
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Norman E. Snyder, Reed's, Inc. - CEO & Director [19]
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Yes. Okay. So there's really -- there's 2 parts to that. So I'm going to break that down in the ginger strategy. Ginger is a well-known super food. It's a plant-based item, which is very popular and a growing trend. Obviously, there are several identified benefits to ginger. And as I said earlier, consumers are looking for better-for-you type products. And there's nothing better than ginger, obviously. So -- and we use -- we're very unique and we use fresh ginger in all of our products. There's no extracts. It's Peruvian ginger. And obviously, the health benefit.
So to the extent we can make that known without overstepping our bounds and making claims, I mean, we obviously do that. There's a lot of precedent that are doing a good job for us, telling consumers. But I think people are just more keen to products that are better for you. And it's a trend that's been going on for the last 5 to 10 years. Obviously, it's been accelerated, I think, because of the environment that we're in. And we want to take full advantage of that. So obviously, we are using that angle, both the benefits of ginger and the fact that we have fresh ginger in our product.
Now obviously, as it relates to Virgil's, you don't have -- don't use fresh ginger. But again, it's a better-for-you product, and it fits within what we believe our corporate mission is. It's a pretty substantial piece of revenue and profitability for us and margin. So it contributes to what we're doing. So that remains a very prominent piece of our strategy. And obviously, we're seeing growth, particularly with our Zero Sugar line, and believe there is a lot more opportunity out there to take advantage of.
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Dan Joseph;Corridor Ventures;Owner, [20]
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Great. And how about -- just a one follow-up question on the financing front, going forward. How long is your cash runway? And what are your financing plans going forward? How are you going to approach that?
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Norman E. Snyder, Reed's, Inc. - CEO & Director [21]
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Well, as we said, when we raised the money, these funds will last us through this year and well into 2021. And we'll make a determination at that point, strategically, in which way we want to move forward. I mean one of the benefits, I feel a little conflicted here using the term benefit in this current environment, but we have saved a significant amount of cash in that trade spend, it's dramatically down because retailers just can't manage that and keep their shelves stocked. Our marketing is down to what we can do digitally and very cost effectively. And our travel has been shut down.
So that with growing gross margin contributes more cash to the kitty, obviously, as these restrictions start to lift, and we feel that we can safely conduct ourselves, we'll do so. But we're spending less money than we originally anticipated, and that money will obviously extend the runway that we have now. So too early to make a decision. We'll do that, like I said, probably sometime middle of next -- middle to latter part of next year, but feel really good about the position we're in presently.
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Operator [22]
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Your next question comes from Leon Zaltzman from Union Square Park Capital.
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Leon Michael Zaltzman, Union Square Park Capital Management, LLC - Portfolio Manager [23]
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Congratulations on what appears to be a very successful launch for the Ginger Ale offerings. I was wanting to ask, have you seen any cannibalization on these bigger accounts when they place orders for the Ginger Ale? Are they placing less orders for the Ginger Beer? Is it incremental? Any color that you can provide there would be helpful. Maybe Neal can do that.
And then for Tom, is it possible, maybe, to spend just a little bit of time walking -- talking about our path to cash flow breakeven? What do we need to do? And what is a reasonable expectation on attaining that?
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Norman E. Snyder, Reed's, Inc. - CEO & Director [24]
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You know what, let me start with those. The Ginger Ale and Ginger Beer are 2 totally different consumers. There's not a lot of overlap. So what we're seeing is really incremental ordering. And if you look, particularly, if you look at the scan data, where we're seeing really nice growth with our Ginger Beer, our Extra, our Zero Extra, our margin are stronger and original. So obviously, there's no impact for Ginger Ale cannibalizing that category. And again, we did a lot of research to identify who those drinkers are, and they are 2 totally different consumers. So we look this to all be incremental growth for us and then for our retail partners.
And let me start on the breakeven thing, too. So what we've looked at is when we achieve gross revenue between $60 million and $65 million, and our margins continue to get stronger, we'll be in a position to really move closer to breakeven. We have really detailed plans on how we're going to get both our margin growth and our revenue and product growth, which we're working through. And obviously, a key leg of that is the Ginger Ale, playing in that $1.2 billion category.
Another piece of it is our Zero Sugar Reed's lines, Zero Extra. Another component is the Zero Sugar Virgil's line, where we're seeing a lot of growth. And then we have -- if we tap into some of our existing brands, there's opportunities to continue to grow them. So we think the stable is there. It's really just executing our plan to drive that growth as well as drive margin improvements.
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John J. Bello, Reed's, Inc. - Independent Chairman of the Board [25]
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Yes. This is John Bello. I want to weigh in on the Ginger Ale side of this. From what we've seen, and I think, Walmart is a good example, all the distribution that we gained on Ginger Ale has been incremental to our base brands. So we think that's just broadened our base and it's broadened our distribution footprint. And that just reflects what Norm said that it's a different consumer. The products are fundamentally different. They all have ginger. We're all building on the everything ginger platform, which we think will be appealing to strategic, somewhere down the line and to consumers. So I think that just really underscores that this is broadening our presence at retail incremental to what we already have.
Neal, you can jump in on that if you want to underscore that.
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Neal Cohane, Reed's, Inc. - SVP of Sales [26]
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Yes. No, I mean, everything I'm seeing right now as far as Ginger Ale versus Ginger Beer, it is all incremental. I'll certainly back that up. It's what makes it very exciting right now. But the other nice thing is the -- it could potentially be margin -- if there were some trading, it could be margin-enhancing for us, which makes it even better. I've seen companies introduce cans and didn't do their homework properly and started trading high profitable bottles for lower-margin cans. We did not do that. We went in with eyes wide open, and it's going to be nothing but a positive for us.
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Norman E. Snyder, Reed's, Inc. - CEO & Director [27]
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And to Neal's point there, and I mentioned it in my remarks, but I didn't want to really emphasize it. We signed a long-term supply agreement with our ginger supplier. We do not use Chinese ginger. We use organic Peruvian ginger for all of our drinks. So we believe, we're covered from a supply standpoint. We also have some backup suppliers in the event of an issue, but we haven't experienced any issue. In fact, the growing season is over, and we're fully stocked in terms of ginger for the balance of the year.
And as Neal said, particularly with the Ginger Ale, we're using this as a blueprint moving forward. That's been the first product where we've been able to enact some really significant savings from a margin standpoint.
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Operator [28]
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Your next question comes from [Michael Topout] from [SBY].
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Unidentified Analyst, [29]
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So I wanted to -- there seems to be a big theme here around cash flow and breakeven. I'd love to harken back, Norm, to your experience at SoBe in terms of whether or not there are similar patterns with Reed's versus SoBe and like how long it took for you to get it cash flow breakeven and what the main drivers were and if those things are going to recur here?
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Norman E. Snyder, Reed's, Inc. - CEO & Director [30]
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It's funny that you asked that question. Ironically, when we broke even, when we got over that threshold, we're at $65 million in sales and in the high 30s in margin. And we had really turned the corner. So I think that's probably where I see the similarities. This obviously is an established brand with a lot of equity. And we're really going to tap into that and really leverage it with innovation.
But if you look to -- consumers will tell you what they want. And I think we're giving them what they want in terms of better-for-you, healthier products that, by the way, taste great as well. So I think there's a lot of similarities from that point of view in terms of the size, scope and the margins. And it's funny that you asked that because I was thinking about SoBe today, and it was about the same time that it was -- I think, it was year 3 when we moved over to SoBe.
So the timing could also be somewhat parallel. We'll wait and see. But the objective is the same. We know how to do it because we've done it before. And we're going to employ the same set of learnings that we garnered for that experience, but it's about driving -- we've been consistent about driving top line. Margin is critical, and we're extracting margin. And I think, we're doing a good job of really watching our costs and challenging our folks to get desired ROIs before we spend dollar 1.
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John J. Bello, Reed's, Inc. - Independent Chairman of the Board [31]
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Yes. John Bello here. I just want to emphasize that one point of the Ginger Ale category is $10 million in revenue. Last year, our focus was very much on Ginger Beer, and one point of that was nowhere near that. It was $100 million business. The Ginger Ale category is $1.2 billion. Our key competition in that category is Zevia, $10 million of their -- $70 million in sales is Ginger Ale. We think we can do that because we believe there are people in that category based on our research that will pay a little more to get real ginger in their ginger ale. That's the play, and we feel good about that. Fishing in a much bigger ocean.
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Operator [32]
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Your next question is a follow-up question from David Bain from Roth Capital.
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David Brian Bain, Roth Capital Partners, LLC, Research Division - MD & Senior Research Analyst [33]
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Okay, great. I don't want to get too far ahead, especially, since we're beginning a major lift off with Ginger Ale, it looks like. And that's the tangible piece. But could you give us maybe a sneak peek on when or if flavored Ginger Ale may be added? And then maybe any other innovation that could launch before the end of the year? Are we kind of set at this point and everything else is under wraps perhaps? I'm trying to just get an idea of the road map there.
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Norman E. Snyder, Reed's, Inc. - CEO & Director [34]
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We're always thinking about that stuff. And we played with several iterations of Ginger Ale. So we could. We want to complete all of our research, and let's get the first product seated first before we go to the next.
I'll tell you -- I'll give you one snippet of something to look forward to during the year. Every morning, I look at consumer comments. And the one that I kept seeing the most was, "Do you guys still make Bavarian Nutmeg special edition root beer with the swing top to it?" And it goes back to my High Falls Brewing day, where we had this product called Genesee Bock Beer. And I actually found a can stuffed away in the brewery, and I said what was this? And the folks told me the story. And I'm like we're bringing that back. And that Bock Beer, if you go on the Genesee website, it is still being made today and a very popular item that people look forward to, annually.
So I think, based on the request for our Bavarian Nutmeg root beer, that could be one of our Genesee Bock Beer moments that where we're responding to consumers. We listen to them. We want to be engaged with them. And that's something that's on our agenda that we look forward to doing. And I think we're going to have a few fun moments that we could relate and get back closer to our consumer base.
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Operator [35]
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That is all the time that we have for questions today. I would now like to turn the floor over to Mr. Snyder for closing comments.
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Norman E. Snyder, Reed's, Inc. - CEO & Director [36]
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Thank you for your continued support and participating in today's call. We remain highly confident with our positioning, brands and opportunity, and we are seeing strong operational execution. We look forward to sharing our progress over the coming months and years. Have a great day. Thanks.
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Operator [37]
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This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.
<<<
May 11, 2020
https://finance.yahoo.com/news/edited-transcript-reed-earnings-conference-103915724.html
Thomson Reuters StreetEvents Thomson Reuters StreetEventsJune 11, 2020
Q1 2020 Reed's Inc Earnings Call
LOS ANGELES Jun 11, 2020 (Thomson StreetEvents) -- Edited Transcript of Reed's Inc earnings conference call or presentation Monday, May 11, 2020 at 8:30:00pm GMT
TEXT version of Transcript
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Corporate Participants
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* John J. Bello
Reed's, Inc. - Independent Chairman of the Board
* Neal Cohane
Reed's, Inc. - SVP of Sales
* Norman E. Snyder
Reed's, Inc. - CEO & Director
* Thomas J. Spisak
Reed's, Inc. - CFO
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Conference Call Participants
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* Anthony V. Vendetti
Maxim Group LLC, Research Division - Executive MD of Research & Senior Healthcare Analyst
* Dan Joseph;Corridor Ventures;Owner
* David Brian Bain
Roth Capital Partners, LLC, Research Division - MD & Senior Research Analyst
* Leon Michael Zaltzman
Union Square Park Capital Management, LLC - Portfolio Manager
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Presentation
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Operator [1]
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Good afternoon and welcome to Reed's First Quarter Fiscal 2020 Earnings Conference Call for the period ending on March 31, 2020. My name is Taylor, and I'll be your conference call operator today. Today's call is limited to 1 hour, and we will have prepared remarks from Norm Snyder, Reed's Chief Executive Officer; and Tom Spisak, Reed's Chief Financial Officer. Following management's remarks, they will take your questions.
Before we begin today's call, I have a safe harbor statement to read our listeners. I would like to remind our listeners that during this call, management remarks may contain forward-looking statements and that management may make additional forward-looking statements in response to your questions. Forward-looking statements are only current predictions and are subject to known and unknown risks, uncertainties and other factors that may cause our actual results, level of activity, performance or achievements to be materially different from those anticipated by such statements.
These factors include, but are not limited to, the company's ability to manage growth, manage debt and meet development goals, reduction in demand for our products, dependence on third-party manufacturers and distributors, changes in the competitive environment, access to capital and other detailed from time to time in our filings with the United States Securities and Exchange Commission. Although we believe that the expectations reflected in forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. In addition, any projections as to the company's future performance represent management's estimates as of today, May 11, 2020. We assume no obligation to update these projections in the future as the market conditions change.
Additionally, please note non-GAAP financial measures referenced during this call are reconciled to our comparable GAAP financial measures in the press release and supplemental materials filed with the SEC and is posted on our website at investor.reedsinc.com. Non-GAAP financial information is not meant as a substitute for GAAP results but is included solely for informational and comparative purposes. We present modified EBITDA because we believe it assists investors and analysts in comparing our performance across reporting periods on a consistent basis by excluding items that we do not believe are indicative of core operating performance.
I would now like to turn the call over to Mr. Snyder. Please go ahead, sir.
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Norman E. Snyder, Reed's, Inc. - CEO & Director [2]
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Thank you, and good afternoon, everyone. It's a pleasure to join you today. We had a strong first quarter, generating 13% net sales growth and volume gains in both the Reed's and Virgil's brands. We narrowed our first quarter net loss compared to the prior year, as a result of continued focus on brand growth and SG&A reductions and gross profit improvement. We have established a strong production network with bicoastal capabilities and redundancies that improve significant capacity to support growth. We strengthened our balance sheet with a successful recent capital raise, and we continue to deliver exciting new product innovation.
We have positioned ourselves to capitalize on the large and growing Ginger Ale market, which is 10x the size of the Ginger Beer category, and we have seen an overwhelmingly positive response in the launch. The introduction of Ginger Ale is on pace to be our most successful launch to date and has already seen 3x the initial placement of our Virgil's Zero Sugar launch.
Our team is quickly and effectively adapted to the challenging COVID-19 environment, and we are delivering uninterrupted service to all of our customers. We are bullish about our prospects for 2020 and beyond and are delivering against each of our core objectives and are laser-focused on reaching cash flow breakeven.
Let me run through our first quarter accomplishments and our current business trends. As I noted, we produced volume growth in both the Reed's and Virgil's brands. The growth was led by Reed's, where volume increased 21%, driven by the continued growth of Reed's Extra Zero Sugar during the quarter. We are seeing a broad-based positive response to our Zero Sugar innovation with distribution and velocities accelerating. We have significant incremental opportunity as we achieved 1/3 of the penetration of our existing distribution at this point and already seeing a strong impact on our sales of the Reed's brand.
At the end of the first quarter, we began our initial shipments of Reed's Real Ginger Ale, providing entry into the $1.2 billion category that is the fastest-growing segment of the carbonated beverage category with an 8% compound annual growth rate over the last 4 years. Reed's Real Ginger Ale is delivering real ginger to the category with a superior taste and quality. The launch is being supported with social media, as retail support has been understandably impacted by COVID-19.
As I noted, we have seen a robust retailer response, with retailers taking both SKUs, Real and Real Zero Sugar. And we continue to build distribution over the coming quarters. We already have opened 3,000 doors, including Walmart, Food Lion, Giant Eagle, Albertsons, Safeway and Sprouts. We have additional retailers slated for shipment, including many small regional, national and specialty retailers around the United States. Other large retailers that have confirmed acceptance are as follows: Kroger, Stop & Shop, Shaw's, Hannaford, NEXCOM, which is the Navy Exchange, Haggen, Ingles, Lowe's, Tops, The Fresh Market, United Supermarkets, WinCo and Raley's. We believe we have a unique and superior positioning in this large and growing category and see Ginger Ale as a potential game changer for the Reed's brand.
Additionally, Ginger Ale is positioned to deliver an enhanced margin profile and is the first new product we have rolled out in our network where we have the ability to significantly bring down production costs. Our new innovations are driving accelerated growth of the Reed's brands at retail. For example, in the 4 weeks ended March 22, Reed's dollar sales increased 26.2% in IRI multichannel outlets, up from 8.1% over the trailing 12-week period. In April, we saw further acceleration with dollar sales up 32.4%, with higher velocities and increased ACV growth.
Another of our most recent innovation, Reed's Ginger Wellness Shots, is also performing well across both retail and online. Our e-commerce platform, which includes our branded websites, is now active and growing. We are also seeing strong sales through Amazon, where we did more volume in the last 30-day period than we did all of last year. We are selling our Ginger Ale, Ginger Shots, Ginger Candy and Virgil's Zero Sugar line on Amazon.
Finally, our partner, Full Sail Brewing, continues its targeted rollout of Reed's Ready-to-Drink Mules. Initial distribution occurred in March, with planned expansion shortly thereafter. But that has been somewhat delayed due to the COVID-19 environment. But as we discussed last quarter, the product is already in selected West Coast retailers, and we are encouraged by the response.
Beyond our strong distribution gains for both Real Ginger Ale and our Zero Sugar line, we continue to have success broadening our channel exposure. Our sales team is driving new distribution in liquor stores around the country, including placement of our new innovation, Reed's Extra Ginger beer cans, Reed's new Real Ginger Ale, Reed's -- new Reed's Real Ginger Ale cans and Reed's Extra Zero Sugar bottles into Total Wine & More and BevMo. Additional one-off wins are adding to our ever broadening availability.
Turning to Virgil's. We generated 2% volume growth during the first quarter and are seeing accelerated velocities at retail over the recent 8 weeks. During the 4 weeks ended March 22, Virgil dollar sales were up 20.9% in IRI multichannel outlet data, up from 17% over the trailing 12-week period. Sales at retail experienced further acceleration during the 4 weeks ended April 19, with Virgil dollar sales up 24.7%.
Our success driving accelerated volumes is a reflection of both higher velocities and new account distribution growth. This growth has being supported by excellent execution across our supply chain and our enhanced co-packer network. We now have 5 of our 6 planned co-packers producing, and the sixth co-packer will come on later this year, as the launch has been delayed by COVID-19.
Our existing network has ample capacity and redundancies and has contributed to high order fulfillment rates and keeping pace with the rising demand we are seeing. Our organization is also intently focused on removing costs from the system, including more targeted and efficient marketing efforts, gross margin improvement and simplification that is benefiting all aspects of our operational execution. Delivery and handling costs are being managed more efficiently as our enhanced network allows us to have the right inventory at the right place and improved ability to effectively plan. We have also signed a long-term agreement for our ginger earlier this year, ensuring ample ingredient supply.
As I mentioned, we are focused on achieving cash flow breakeven through improved margins and continued land growth. We also now have the capital in place to support continued growth of the business following last month's successful capital raise.
Before I turn the call over to Tom to run through the financials, let me comment on the impacts of COVID-19. First, I want to thank all of our employees and partners for their successful navigation of the daily challenges, the pandemic presents. Our primary focus is and will continue to be on the health and safety of our employees and partners. The entire Reed's system responded quickly to the pandemic and has seen uninterrupted service to our customers. Each of our production partners is producing well, and our supply chain is secure. We have seen a positive impact on our sales in retail, given the strong supermarket sales trends overall, which is partially offset by the challenge of in-store merchandising and trade promotion.
Despite the inherent challenges, our sales force continues to drive new accounts and distribution growth. We will continue to monitor the situation and adapt quickly and effectively as the situation unfolds.
Now let me turn the call over to Tom Spisak to discuss the first quarter financial results. Tom?
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Thomas J. Spisak, Reed's, Inc. - CFO [3]
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Thank you very much, Norm. It's a pleasure to speak with everyone today. Let me echo Norm's comments that we feel very good about where the business is today, the strength of our innovation and the ability to drive growth in both sales and profit. We are delivering on our strategy to sell, save and simplify and are seeing strong execution as a result.
First quarter net sales increased 13% to $9.5 million compared with $8.4 million in the prior year. Core brand gross sales increased 12% over the prior year. As a result, 11% core volume growth, including 21% case growth for the Reed's brand and 2% case growth for the Virgil's brand.
Gross profit dollars increased 15% to $2.9 million compared to $2.5 million in the prior year, and gross margin increased 50 basis points to 30.1%.
Delivery and handling costs increased 23% to $1.3 million during the first quarter of 2020 compared to the prior year, driven by the volume growth and short-term market forces associated with COVID-19. As Norm mentioned, we are positioned for more favorable delivery and handling costs beyond the near-term COVID impact, as a result of our expanded co-packer production capabilities on both coasts.
Selling and marketing costs decreased 4% to $1.9 million during the first quarter and as a percentage of net sales, decreased to 20% from 24% in the prior year. The decrease reflects our ongoing cost control and reduced marketing programs compared to the prior year. Our more targeted marketing efforts are also delivering improved ROI on our spend.
General and administrative expenses decreased 19% to $1.9 million in the first quarter compared to $2.4 million in the prior year period. The year-over-year decrease largely reflects last year's onetime costs associated with the 2018 sale of our Los Angeles facility and reduction of temporary staffing. The first quarter operating loss narrowed to $2.3 million from $2.9 million in the prior year.
Interest expense was consistent with the prior year at $300,000. And the net loss improved to $2.6 million or $0.05 per share in the first quarter of 2020 compared to a loss of $3.3 million or $0.11 per share in the same period last year.
Modified EBITDA loss improved to $1.4 million compared to a loss of $2.3 million in the prior year period.
Moving to the balance sheet and cash flows. We ended the first quarter with $3 million of availability on our revolving line of credit. Subsequent to the end of the first quarter, we completed an equity offering of 15.3 million shares, raising gross proceeds of $5.8 million after exercise of the overallotment. During the first quarter, we used $2.4 million of cash in operating activities compared to using $8.8 million in the prior year period. The decrease in cash used in operating activities during the first quarter of 2020 relates primarily to a lower net sales loss -- a lower net loss and a decrease in finished case goods inventory.
Turning to our 2020 outlook. We continue to anticipate generating 10% core brand net sales growth over fiscal 2019 or approximately $37.2 million. We also continue to anticipate a gross margin of approximately 32% for the full year compared to 23.3% in the prior year. Our guidance does not assume any material incremental challenges, as a result of COVID-19, which is clearly difficult to forecast.
Now let me turn the call back to Norm for some concluding remarks. Norm?
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Norman E. Snyder, Reed's, Inc. - CEO & Director [4]
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Thanks, Tom. Let me conclude with our confidence in our business outlook and our ability to drive growth and progress towards cash flow breakeven. The entire organization is focused on continuing to execute effectively and efficiently, controlling costs, improving gross margin and leveraging our significant innovation and strong brands.
We had a strong first quarter and are bullish on our 2020 outlook. We are seeing stronger momentum at retail, have a significant opportunity with the recent launch of Reed's Real Ginger Ale and growing our accounts and our footprint within our customers. We have significantly enhanced our supply chain and co-packer network, have strengthened our balance sheet and have the team in place to deliver an exceptional execution. We look forward to further growth and driving improved profitability.
I will now hand the call over to the operator to begin the queue for the question-and-answer session.
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Questions and Answers
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Operator [1]
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(Operator Instructions)
Your first question comes from David Bain from Roth Capital.
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David Brian Bain, Roth Capital Partners, LLC, Research Division - MD & Senior Research Analyst [2]
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I guess, Norm, since Ginger Ale was essentially introduced at the end of the first quarter, if we look at the 4-week IRI data ended April 19 for Reed's and assuming Reed's core sales are continuing at kind of that 20% with no pricing increases, is the remainder of the uplift to the 31%, is that mainly Ginger Ale?
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Norman E. Snyder, Reed's, Inc. - CEO & Director [3]
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No, David. Actually, Ginger Ale is still really early to judge. And it's really -- I'm happy to say the Reed's portfolio is performing very well across the board. And it's really -- it's the lift of our existing brands with a very small impact from Ginger Ale.
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David Brian Bain, Roth Capital Partners, LLC, Research Division - MD & Senior Research Analyst [4]
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Okay, great. And just going a little bit deeper with that, with the mix trends with Virgil's and Reed's. I mean, I can assume cans and Zero are, I don't know, I mean, 25% of Virgil's at this point. Where do you see that going, as we more deeply enter additional channels like C-stores? And have you seen any cannibalization to the bottles?
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Norman E. Snyder, Reed's, Inc. - CEO & Director [5]
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No, not really. In terms of the cannibalization, I mean, I think, there are 2 different drinkers, clearly. We've done a lot of research to prove that out. Obviously, people, particularly now, are more concerned about health and better-for-you products. I think, that plays into that space well. I think the Zero Sugar entries are going to really be catalysts for a lot of our growth, both on the Reed's and Virgil's side.
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David Brian Bain, Roth Capital Partners, LLC, Research Division - MD & Senior Research Analyst [6]
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Right. Okay. Perfect. And then, I guess last one. Tom, could you give us a sense as to kind of the total current liquidity with the PPP loans? And any opportunities to augment your credit lines?
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Thomas J. Spisak, Reed's, Inc. - CFO [7]
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So as far as augmenting the credit line, that's something we're going -- continuing negotiations on. So we're not in that stage right now. As part of the raise, we had $5.8 million that we netted plus PPV (sic) [PPP] of $770,000. So in addition to that, we have approximately $2.5 million on the revolver right now, in addition to those 2 other pieces. So the $5.8 million, the PPP loan, and then we have additional $2.5 million on the liquidity. Revolving...
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David Brian Bain, Roth Capital Partners, LLC, Research Division - MD & Senior Research Analyst [8]
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Alright. Congrats on the quarter and the outlook.
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Operator [9]
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Your next question comes from Anthony Vendetti from Maxim Group.
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Anthony V. Vendetti, Maxim Group LLC, Research Division - Executive MD of Research & Senior Healthcare Analyst [10]
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Just wanted to talk a little bit about some of the wins maybe this quarter. Any big distribution wins or customer wins that you signed this quarter?
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Norman E. Snyder, Reed's, Inc. - CEO & Director [11]
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I'm going to let Neal Cohane answer that question, Anthony.
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Neal Cohane, Reed's, Inc. - SVP of Sales [12]
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Yes. I'll say right now, we're seeing a very early and good acceptance of our brands. So specifically for Zero Sugar Extra, which is in the glass bottle, and our Zero Sugar Reed's, both Extra and Zero Extra cans, along with the Ginger Ale. Ginger Ale is being picked up by almost -- and I will say everybody we've come in contact with so far. We are seeing Walmart right now is loading in. You'll start seeing them load in. You might even see it off shelf, our 8-pack Ginger Ale and Zero Ginger Ale at Walmart. You're going to see it very shortly at Kroger. You're going to -- national chain, 1,700-plus locations. Just about every single Albertsons division has accepted, and we're just waiting for on shelf for those accounts. Food Lion, we're doing a complete focus, really deep dive focus at Food Lion. And you're talking over 1,000 stores.
We partnered up with and added some strong marketing to kind of separate ourselves versus the mainstream, mainstage ginger ales. You're going to start seeing us go on end caps and new item end caps in all Food Lion, shortly. That's just a few of the wins. I could really go on and on, on that.
On top of -- we've been hitting the phones hard, Anthony. I think there's a lot of detail -- I think there's a new paradigm being broken here, which is telesale, telemarketing is going to be kind of the wave of the immediate future. We've had some very good success connecting with all buyers. But we're really on a deep dive into liquor stores and trying to get our new cans, our new Reed's Zero cans, Reed's Ginger Beer cans, Extra and Zero Extra.
So we're opening up liquor stores across the country. We're targeting Southern California, Pac Northwest, the Northeast. And we're starting to make a real impact on probably upwards to 500 liquor stores over the last, call it, 2, 3 months, just dropping product on the floor and having our distributors taking orders on the phone and having our distributors follow up and deliver. So good news on that front.
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Anthony V. Vendetti, Maxim Group LLC, Research Division - Executive MD of Research & Senior Healthcare Analyst [13]
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That sounds great. So it sounds like there hasn't been, based on this call, any negative repercussions from COVID-19 in terms of your business. And it sounds like you've been able to, whether it's remotely or through telemarketing or your own teleconference calls or virtual calls, being able to sign up new customers. Has there been any other benefit from customers increasing purchases of certain products? Can you comment a little bit on your Wellness Ginger Shots? Have you seen any uptick there or any other positive impact on your business from the COVID-19 pandemic?
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Norman E. Snyder, Reed's, Inc. - CEO & Director [14]
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Well, most of the impact on the Shots we've seen at -- through our e-commerce online platforms. I mean, it's still early in the bricks-and-mortar stores to really make a judgment. But the reaction online, which -- similar to a lot of other brands and companies as online activities picked up, and we've had a real, I'd say, brisk start to that.
But I also want to -- I also want to mention that we have had some COVID-19 impact on our sales. I mean there's been some delays of resets. Luckily, our initial resets were done. And some of them were done early, others on time and slight delays. So we're navigating that. We haven't seen anything develop that's material. So we remain optimistic that we'll stay on schedule, but that's something that we're going to keep a real keen eye on to make sure that we're not delayed. We have the authorizations. And now it's getting on the shelf.
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Anthony V. Vendetti, Maxim Group LLC, Research Division - Executive MD of Research & Senior Healthcare Analyst [15]
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Okay, that's helpful. But nothing material so far, correct?
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Norman E. Snyder, Reed's, Inc. - CEO & Director [16]
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No, nothing there.
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Operator [17]
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Your next question comes from Dan Joseph from Corridor Ventures.
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Dan Joseph;Corridor Ventures;Owner, [18]
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Congratulations on a great quarter. That's terrific news, especially all that distribution and the sell-through. It sounds like you guys have really turned things around. Can you elaborate, if you will, on the ginger strategy, which appears to be the leading focus for the business now? And if so, what's the strategic direction in the plan for Virgil's?
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Norman E. Snyder, Reed's, Inc. - CEO & Director [19]
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Yes. Okay. So there's really -- there's 2 parts to that. So I'm going to break that down in the ginger strategy. Ginger is a well-known super food. It's a plant-based item, which is very popular and a growing trend. Obviously, there are several identified benefits to ginger. And as I said earlier, consumers are looking for better-for-you type products. And there's nothing better than ginger, obviously. So -- and we use -- we're very unique and we use fresh ginger in all of our products. There's no extracts. It's Peruvian ginger. And obviously, the health benefit.
So to the extent we can make that known without overstepping our bounds and making claims, I mean, we obviously do that. There's a lot of precedent that are doing a good job for us, telling consumers. But I think people are just more keen to products that are better for you. And it's a trend that's been going on for the last 5 to 10 years. Obviously, it's been accelerated, I think, because of the environment that we're in. And we want to take full advantage of that. So obviously, we are using that angle, both the benefits of ginger and the fact that we have fresh ginger in our product.
Now obviously, as it relates to Virgil's, you don't have -- don't use fresh ginger. But again, it's a better-for-you product, and it fits within what we believe our corporate mission is. It's a pretty substantial piece of revenue and profitability for us and margin. So it contributes to what we're doing. So that remains a very prominent piece of our strategy. And obviously, we're seeing growth, particularly with our Zero Sugar line, and believe there is a lot more opportunity out there to take advantage of.
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Dan Joseph;Corridor Ventures;Owner, [20]
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Great. And how about -- just a one follow-up question on the financing front, going forward. How long is your cash runway? And what are your financing plans going forward? How are you going to approach that?
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Norman E. Snyder, Reed's, Inc. - CEO & Director [21]
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Well, as we said, when we raised the money, these funds will last us through this year and well into 2021. And we'll make a determination at that point, strategically, in which way we want to move forward. I mean one of the benefits, I feel a little conflicted here using the term benefit in this current environment, but we have saved a significant amount of cash in that trade spend, it's dramatically down because retailers just can't manage that and keep their shelves stocked. Our marketing is down to what we can do digitally and very cost effectively. And our travel has been shut down.
So that with growing gross margin contributes more cash to the kitty, obviously, as these restrictions start to lift, and we feel that we can safely conduct ourselves, we'll do so. But we're spending less money than we originally anticipated, and that money will obviously extend the runway that we have now. So too early to make a decision. We'll do that, like I said, probably sometime middle of next -- middle to latter part of next year, but feel really good about the position we're in presently.
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Operator [22]
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Your next question comes from Leon Zaltzman from Union Square Park Capital.
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Leon Michael Zaltzman, Union Square Park Capital Management, LLC - Portfolio Manager [23]
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Congratulations on what appears to be a very successful launch for the Ginger Ale offerings. I was wanting to ask, have you seen any cannibalization on these bigger accounts when they place orders for the Ginger Ale? Are they placing less orders for the Ginger Beer? Is it incremental? Any color that you can provide there would be helpful. Maybe Neal can do that.
And then for Tom, is it possible, maybe, to spend just a little bit of time walking -- talking about our path to cash flow breakeven? What do we need to do? And what is a reasonable expectation on attaining that?
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Norman E. Snyder, Reed's, Inc. - CEO & Director [24]
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You know what, let me start with those. The Ginger Ale and Ginger Beer are 2 totally different consumers. There's not a lot of overlap. So what we're seeing is really incremental ordering. And if you look, particularly, if you look at the scan data, where we're seeing really nice growth with our Ginger Beer, our Extra, our Zero Extra, our margin are stronger and original. So obviously, there's no impact for Ginger Ale cannibalizing that category. And again, we did a lot of research to identify who those drinkers are, and they are 2 totally different consumers. So we look this to all be incremental growth for us and then for our retail partners.
And let me start on the breakeven thing, too. So what we've looked at is when we achieve gross revenue between $60 million and $65 million, and our margins continue to get stronger, we'll be in a position to really move closer to breakeven. We have really detailed plans on how we're going to get both our margin growth and our revenue and product growth, which we're working through. And obviously, a key leg of that is the Ginger Ale, playing in that $1.2 billion category.
Another piece of it is our Zero Sugar Reed's lines, Zero Extra. Another component is the Zero Sugar Virgil's line, where we're seeing a lot of growth. And then we have -- if we tap into some of our existing brands, there's opportunities to continue to grow them. So we think the stable is there. It's really just executing our plan to drive that growth as well as drive margin improvements.
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John J. Bello, Reed's, Inc. - Independent Chairman of the Board [25]
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Yes. This is John Bello. I want to weigh in on the Ginger Ale side of this. From what we've seen, and I think, Walmart is a good example, all the distribution that we gained on Ginger Ale has been incremental to our base brands. So we think that's just broadened our base and it's broadened our distribution footprint. And that just reflects what Norm said that it's a different consumer. The products are fundamentally different. They all have ginger. We're all building on the everything ginger platform, which we think will be appealing to strategic, somewhere down the line and to consumers. So I think that just really underscores that this is broadening our presence at retail incremental to what we already have.
Neal, you can jump in on that if you want to underscore that.
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Neal Cohane, Reed's, Inc. - SVP of Sales [26]
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Yes. No, I mean, everything I'm seeing right now as far as Ginger Ale versus Ginger Beer, it is all incremental. I'll certainly back that up. It's what makes it very exciting right now. But the other nice thing is the -- it could potentially be margin -- if there were some trading, it could be margin-enhancing for us, which makes it even better. I've seen companies introduce cans and didn't do their homework properly and started trading high profitable bottles for lower-margin cans. We did not do that. We went in with eyes wide open, and it's going to be nothing but a positive for us.
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Norman E. Snyder, Reed's, Inc. - CEO & Director [27]
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And to Neal's point there, and I mentioned it in my remarks, but I didn't want to really emphasize it. We signed a long-term supply agreement with our ginger supplier. We do not use Chinese ginger. We use organic Peruvian ginger for all of our drinks. So we believe, we're covered from a supply standpoint. We also have some backup suppliers in the event of an issue, but we haven't experienced any issue. In fact, the growing season is over, and we're fully stocked in terms of ginger for the balance of the year.
And as Neal said, particularly with the Ginger Ale, we're using this as a blueprint moving forward. That's been the first product where we've been able to enact some really significant savings from a margin standpoint.
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Operator [28]
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Your next question comes from [Michael Topout] from [SBY].
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Unidentified Analyst, [29]
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So I wanted to -- there seems to be a big theme here around cash flow and breakeven. I'd love to harken back, Norm, to your experience at SoBe in terms of whether or not there are similar patterns with Reed's versus SoBe and like how long it took for you to get it cash flow breakeven and what the main drivers were and if those things are going to recur here?
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Norman E. Snyder, Reed's, Inc. - CEO & Director [30]
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It's funny that you asked that question. Ironically, when we broke even, when we got over that threshold, we're at $65 million in sales and in the high 30s in margin. And we had really turned the corner. So I think that's probably where I see the similarities. This obviously is an established brand with a lot of equity. And we're really going to tap into that and really leverage it with innovation.
But if you look to -- consumers will tell you what they want. And I think we're giving them what they want in terms of better-for-you, healthier products that, by the way, taste great as well. So I think there's a lot of similarities from that point of view in terms of the size, scope and the margins. And it's funny that you asked that because I was thinking about SoBe today, and it was about the same time that it was -- I think, it was year 3 when we moved over to SoBe.
So the timing could also be somewhat parallel. We'll wait and see. But the objective is the same. We know how to do it because we've done it before. And we're going to employ the same set of learnings that we garnered for that experience, but it's about driving -- we've been consistent about driving top line. Margin is critical, and we're extracting margin. And I think, we're doing a good job of really watching our costs and challenging our folks to get desired ROIs before we spend dollar 1.
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John J. Bello, Reed's, Inc. - Independent Chairman of the Board [31]
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Yes. John Bello here. I just want to emphasize that one point of the Ginger Ale category is $10 million in revenue. Last year, our focus was very much on Ginger Beer, and one point of that was nowhere near that. It was $100 million business. The Ginger Ale category is $1.2 billion. Our key competition in that category is Zevia, $10 million of their -- $70 million in sales is Ginger Ale. We think we can do that because we believe there are people in that category based on our research that will pay a little more to get real ginger in their ginger ale. That's the play, and we feel good about that. Fishing in a much bigger ocean.
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Operator [32]
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Your next question is a follow-up question from David Bain from Roth Capital.
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David Brian Bain, Roth Capital Partners, LLC, Research Division - MD & Senior Research Analyst [33]
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Okay, great. I don't want to get too far ahead, especially, since we're beginning a major lift off with Ginger Ale, it looks like. And that's the tangible piece. But could you give us maybe a sneak peek on when or if flavored Ginger Ale may be added? And then maybe any other innovation that could launch before the end of the year? Are we kind of set at this point and everything else is under wraps perhaps? I'm trying to just get an idea of the road map there.
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Norman E. Snyder, Reed's, Inc. - CEO & Director [34]
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We're always thinking about that stuff. And we played with several iterations of Ginger Ale. So we could. We want to complete all of our research, and let's get the first product seated first before we go to the next.
I'll tell you -- I'll give you one snippet of something to look forward to during the year. Every morning, I look at consumer comments. And the one that I kept seeing the most was, "Do you guys still make Bavarian Nutmeg special edition root beer with the swing top to it?" And it goes back to my High Falls Brewing day, where we had this product called Genesee Bock Beer. And I actually found a can stuffed away in the brewery, and I said what was this? And the folks told me the story. And I'm like we're bringing that back. And that Bock Beer, if you go on the Genesee website, it is still being made today and a very popular item that people look forward to, annually.
So I think, based on the request for our Bavarian Nutmeg root beer, that could be one of our Genesee Bock Beer moments that where we're responding to consumers. We listen to them. We want to be engaged with them. And that's something that's on our agenda that we look forward to doing. And I think we're going to have a few fun moments that we could relate and get back closer to our consumer base.
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Operator [35]
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That is all the time that we have for questions today. I would now like to turn the floor over to Mr. Snyder for closing comments.
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Norman E. Snyder, Reed's, Inc. - CEO & Director [36]
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Thank you for your continued support and participating in today's call. We remain highly confident with our positioning, brands and opportunity, and we are seeing strong operational execution. We look forward to sharing our progress over the coming months and years. Have a great day. Thanks.
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Operator [37]
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This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.
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