Fernhill Beverage Inc (FHBC)

[mdimport]

Lack of audits doesn't make physical product unsalable. Ugly packaging, mispricing, and poor marketing and advertising do.

The RK Super product line already failed instantly on two of the three criteria, and 50:50 fail on the marketing.

The pledge to use a portion of every bottle sold for Veteran Agencies is a nice concept, however it's not specific. ie what's the donation size per unit sold, specifically which Agencies benefit, over what timeframe, etc.

Consider whether you would purchase any of those drinks at that sales price ($1.19), and either drink it yourself, or give it to your / a kid to consume.

IMO the bottles are too plain, and the branding is ugly. The contents also look toxic. Not a good combination for the eye.

By the math alone:

RK Super is slated to be retailed in European commissaries for $1.19 per unit.

20 pallets x 2,016 12 oz. bottles x $1.19 = $47,980.80 gross at retail.

Probably means wholesale prices were ROM $16-24k.

Based on that, the shipment was sold at a loss, or at best break even, once factoring in bottle, cap, labeling, contents.