Itamar Medical Ltd. (ITMR)

[midastouch017]

CEO Itamar Medical: "We realized we were lucky. That we have the right product at the right time "
Gilad Glick CEO Itamar Medical, who manufactures a home-made sleep test, tells of the opportunity created by the company following the Corona crisis that caused sleep doctors to ban hospital labs; We increase production but do not meet demand "

https://www.calcalist.co.il/conference/articles/0,7340,L-3832174,00.html

The article is in Hebrew, partially google translated

"Moreover, the American Association issued very clear labels in mid-March that prevented patients from going to sleep labs for fear of being infected, stating that it was biodegradable. But it is also biodegradable. It is disposable. And we are the only one in the world with the FDA's approval for this review.

It was only in recent years that Itamar Medical began to reach the public consciousness following a strategic change of approach to cardiologists and not just the sleep doctors, Glick explains. "Itamar Medical has been concentrating for years on trying to convince sleep doctors to change the way they diagnose and treat patients. The United States has maybe 5,000 sleep doctors, and there are 60 million patients. Therefore, there is no chance that everyone will go into hospital sleep tests. The strategic change of recent years has been that we have gone from trying to persuade the sleep doctors to try to convince the cardiologists. We told cardiologists that sleep apnea not only disturbs snoring and fatigue it also causes heart disease, and we have proven that in studies. That's where the big breakthrough came in our sales, which was based on NASDAQ playlisting and NASDAQ offering in 2020 seconds before Corona. So the corona came and gave us a boost from the sleep doctors and we feel fortunate to have us face