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Monday, 08/06/2001 8:34:30 AM

Monday, August 06, 2001 8:34:30 AM

Post# of 93820
InterTrust and DataPlay Announce Partnership for Protecting Portable Media
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/08-06-2001/0001548947&...

DataPlay Digital Media and Rights/System's Powerful New Media Platform Poised to Replace the Compact Disc

SANTA CLARA, Calif. and BOULDER, Colo., Aug. 6 /PRNewswire/ --
InterTrust Technologies Corporation (Nasdaq: ITRU), provider of the leading
trusted Digital Rights Management (DRM) technology, and DataPlay, Inc.,
developer of the universal media format for all things digital, today
announced a strategic relationship to create a portable media distribution
platform for protected content such as music. Universal Music Group, EMI
Recorded Music and BMG Entertainment are all planning to release pre-recorded
music on DataPlay digital media for use in multiple consumer electronic
devices.
InterTrust and DataPlay will create a format for DRM-based content storage
on DataPlay digital media. Consumer electronics manufacturers, including
Samsung, Toshiba and SONICblue (makers of the Diamond Rio), which are
developing DataPlay-enabled devices, will also be able to license the format.
InterTrust's recently announced Rights/System provides a secure environment
for music with a transparent user experience. Users can play their
InterTrust-protected content in any DataPlay-enabled device. Users will also
have the ability to move the content to their desktop computers and portable
devices. For content providers and consumers, this seamlessly integrates
content purchased online and content bought on DataPlay digital media.
"A standard for protected portable media is essential to create the CD's
successor," said Talal Shamoon, EVP business development, InterTrust.
"InterTrust believes that DataPlay's position with 3 of the 5 major labels and
its cutting edge format delivers a compelling consumer entertainment
experience. A ubiquitous protected format beyond the CD is the only way to
conclusively halt music piracy, while giving consumers the rich experience
they want."
"DataPlay's partnership with InterTrust reinforces its mission to provide
a new media format for consumers that maintains security and control for the
distribution of electronic content," said Todd Oseth, senior vice president of
corporate development from DataPlay. "The scalability and flexibility of
InterTrust's platform allow us to easily integrate the DataPlay solution with
any content, device or distribution method." "We are pleased to see InterTrust
and DataPlay working together to create a flexible specification for
delivering our artists' music and enhanced content," said Albhy Galuten,
Sr. Vice President, Advanced Technology, Universal Music Group's eLabs.
"Combining DataPlay's new digital media format with InterTrust's DRM
technology will give consumers the flexibility and convenience they want."
To support the DataPlay platform, InterTrust developed a special version
of its technology for portable devices, Rights/PD, and a dedicated "packager"
that places the content in a secure format. InterTrust is also adapting its PC
plug-in for music players, to enable playing and importing content from
DataPlay digital media, as well as the activation of additional content that
resides securely on the digital media -- a unique DataPlay feature.
InterTrust's Rights/System servers complete the infrastructure and allow
retailers and distributors to activate content on the digital media and send
protected content to consumers in a user-friendly fashion.

About InterTrust Technologies Corporation
Over the past eleven years, InterTrust has dramatically changed the
landscape and importance of DRM. As the first company to devise a digital
commerce network, the MetaTrust Utility, to help other businesses manage and
protect their proprietary data, InterTrust acts as a neutral third party to
ensure security and interoperability over the Internet and other electronic
devices. InterTrust's more than 40 licensees and partners include Adobe,
AOL/TimeWarner, BlockBuster, BMG Entertainment, Cirrus, Compaq, Digital World
Services, Enron, Magex, Mercurix, Mitsubishi, Nokia, Philips, Samsung, Texas
Instruments, Universal Music Group, and Wave Systems.

About DataPlay, Inc.
DataPlay, Inc. was incorporated in November 1998 to develop a Web-enabled
digital content recording and distribution media for portable Internet
appliances and hand-held consumer electronic and entertainment devices.
Headquartered in Boulder, Colorado, the Company employs more than 175 people
in the United States, Singapore and Japan. Visit DataPlay on the Internet at
http://www.dataplay.com.
The statements contained in this release that are not purely historical
are forward-looking statements within the meaning of Section 21E of the
Securities and Exchange Act of 1934, including statements regarding
InterTrust's expectations, beliefs, hopes, intentions or strategies regarding
the future.
All forward-looking statements included in this document are based upon
information available to InterTrust as of the date hereof, and InterTrust
assumes no obligation to update any such forward-looking statement. Actual
results could differ materially from current expectations.
Factors that could cause or contribute to such differences include, but
are not limited to, the factors and risks discussed in InterTrust's reports
filed from time to time with the Securities and Exchange Commission.
NOTE: DigiBox, the InterTrust logo, MetaTrust, and The MetaTrust Utility
are registered trademarks of InterTrust Technologies Corporation, and
TrustChip, Rights/Chip, InterRights Point, MetaTrust-Certified, Rights/PD and
Rights/System are trademarks of InterTrust Technologies Corporation, all of
which may or may not be used in certain jurisdictions.
All other brand or product names are trademarks or registered trademarks
of their respective companies or organizations.





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