You are exactly a decade late to the party.
I'll tell you all about it.
It's gonna be a red hot summer, we are about to roll out our solar panel technology across the Middle East.
About a month into the summer, it's said by the experts that while it's still red hot, no business deals get done in summer because it's too hot to work in summer, so the announcements will come in fall.
Fall comes and the announcements are sure to come any day now, but of course it's the Middle East so we have to wait for Ramadan to end then the announcements will hit.
Ramadan ends and the announcements are about to hit the wire, but holiday season is approaching so lets wait for the new year.
Rinse, wash, repeat.
