The company’s primary business is with Virtual Lottery Terminals (VLT) gaming machines in Europe (primarily in the UK). Depending on where you live, you may have seen machines like this or something similar. If not, I would suggest doing some research on them. They have been expanding that business in Europe and more recently in the U.S. through state lotteries. So that is a major reason why the stock is down so low. Their retail partners (a large portion being UK pubs) are not open and these machines aren’t running and haven’t been for months.
On the online side, they have deals with Flutter (58% owner of FanDuel), DraftKings, Caesars, Betway, bet365, Genting, and many others. These are typically revenue share deals. On the latest conference call, they stated that the revenue share of NGR was in the double digits for the DraftKings deal. They also said they have a huge pipeline of operators looking to integrate. So their online platform is really just beginning to scratch the surface in terms of exposure to mainstream users. For instance, DraftKings has not even launched Inspired’s products yet, and when they do it will start only in New Jersey I believe. So there is room for growth as more operators carry their platform, but also as these operators expand into additional jurisdictions (e.g. more U.S. states legalizing online bets).
To answer your direct question, I sincerely doubt they would move anywhere outside of the interactive gaming / wagering space. But the online virtual sports betting that people are recently hyping is a small part of the revenue the company earns today. However, it has a lot of growth potential because of the developing partnerships and pipeline of new operators getting involved with them.
I made a lot of money on DraftKings but i have sold and walked away as it is just a hype stock right now. They said in their prospectus for the reverse merger that they made $80m in the first 18 months in New Jersey. Now keep in mind New Jersey is by far the savviest sports betting state outside of Nevada with Las Vegas. Even with becoming the biggest online provider in what is likely the second biggest U.S. sports betting market they only made $80m over a year and a half. I have no doubt that DK will be a success in the long term, but they are years away from their earnings catching up to their valuation and there is tons of competition in the market including well-established casino empires that are competing for online share. The DK share price may continue to go up, but you won’t find me chasing it.
Inspired on the other hand is a stock I love. Even if everything else with the company stayed status quo, the share price will start rising significantly on the basis of UK pubs reopening (currently expected in early July). But by the time that core business is up and running again, they will also have a larger and stronger online business than they’ve ever had before. I suspect once DK actually launches Inspired’s games in NJ that they will PR it (DK has not made any mention yet), and that alone will probably drive the share price of INSE back up. There is a lot to love about this company right now, especially when you are buying in near all time lows.
