How many pinksheet companies do you know that have a 12-16 million dollar advertising budget?
Types of Sponsorship
Primary: Hood and rear quarter panels plus uniform and equipment logos — $12-16 million, though the largest accounts in Nextel Cup are now approaching $20 million.
Major Associate: Rear deck lid or rear quarter panels plus prominent logo on uniform — $2-4 million
Associate: B or C post or lower rear quarter panels — wide range from $50,000 to $500,000 depending on level of off-track appearance and advertising guarantees.
Contingency Sponsors: Smaller decals that cover the front fenders, programs typically set up with NASCAR and then offered to teams in exchange for decal placement. Example: Bud Pole Award, Raybestos Rookie Contenders, MBNA Mid-Race Leader Award. Cost of sponsorship varies widely and payouts to teams vary from program to program. Teams aren't required to run contingency sponsors, and typically don't if there is a conflict with one of their primaries
