CytoSorbents Corporation (CTSO)

[Bloat Dastardly]

To anyone belly-aching about why they haven't hired a US sales force this message is for you - coming from someone who has direct experience in this space. It's a bad business decision for several reasons and is probably illegal anyway. On the business side you would need to invest in a new sales team the time and money to get them up to speed on the science behind the product. This would take several months to find them, hire them and train them (probably 6 months at least) and at a high cost to get the RIGHT talent (people with the contacts at hospitals and IDN's that can move product). No salesperson would sign on for a gig at a company that ONLY has an EUA unless they were desperate. You certainly wouldn't find quality talent willing to take on the risk that the EUA gets pulled when CV19 isn't as prevalent. This is just basic common sense.

Additionally, and probably more important, without full FDA approval CTSO can't market the filter in the US. Doing so would be against the law. Admittedly I don't know what latitude the EUA affords the company with respect to marketing efforts but I do know that the FDA defines sales people interacting with clinicians as marketing, which means hiring a sales team would be completely pointless since they can't do what you've hired them to do.

Dr. Chan and team are smart to take what they get with the EUA and market pull-through. Smart docs will find the product (and they absolutely are if you pay attention) and if it works for CV19 (which it does) the FDA will take notice and potentially fast track designation.