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Re: A deleted message

Wednesday, 05/27/2020 5:30:00 AM

Wednesday, May 27, 2020 5:30:00 AM

Post# of 120265
Gator, If some would look closely at the first quarter numbers, they would also realize that there was a significant item expensed off which was the stock signing bonus for one of the former AB hires.

I firmly believe the most recent hires from AB were accomplished with AB's blessings and assistance to have confirmation of Kona's status and help Kona move forward. All done in sync with many AB Distributors moving forward from the old energy drink that Pepsi pulled away and replacing it with Kona products. Bang Energy Drinks had exclusives with numerous AB Distributors and that went away with the Pepsi involvement with Bang. That gave AB a taste of the profitability potential in the energy drink market.

With Kona's ability to get into several AB Distributors' doors a little over a year ago, I believe that AB now recognizes how good Kona drinks are and what a logical replacement Kona is for Bang.

Now, if we take things to the next step, think about the strategic packaging facilities AB has around the country and how AB could assist Kona in lowering its manufacturing costs by packaging product at these facilities. That becomes a win win for everyone. Or, for those that see the Winn Dixie ads (owned by Southeast Grocers). a Win. Winn, lol.

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