Kirklands Inc (KIRK)

[236T568]

KIRK - large specialty retailer enters the world of scamminess in recent press release


1. KIRK closes just about all of its more than 400 brick and mortar stores during the shut down period beginning in March

2. then issued this misleading pump Press release yesterday, right after the close:

https://www.sec.gov/Archives/edgar/data/1056285/000105628520000037/pressreleaseofkirklandsinc.htm

stating that:

"In the period since the stores closed on March 19, the Company’s e-commerce demand has increased 96% to $23.7 million."


3. The stock price DOUBLES in the aftermarket from $0.843 to $1.60 and is now at $1.09.


4. What KIRK fails to mention is that the $23.7 million in sales was only 27% of last years 2 month overall sales of $87 million for the company in the 2 months of the 2nd quarter. So the 96% increase in sales really only increased e-commerce sales from about 13% of total sales to 27% of total sales.


5. But there is a catch - since all the brick and mortar stores were CLOSED during this 2 month period, the non-e-commerce sales were close to ZERO - implying that, in reality:

KIRK's total sales during this two month period DROPPED from $87 million to only $23.7 million - a massive 73% DROP IN SALES!



It will not end well for this now sleazy company!