Kroger (KR)

[invent4]

KR should have great earnings by mid June. I think the price is down because short sighted MMs look at the recent hiring as a liability.

Sometimes these analysts are not very bright. If they simply shopped at a Kroger store, they would see KR's actual hiring is in response to increased demand for services such as on-line shopping order fulfillment, deliveries, etc. => lots of professional shoppers with industrial carts now roaming the isles filling orders. As a matter of convenience, this might signal a shopping behavioral shift ongoing after the pandemic.

In addition many of their KR Generic items are of really good quality driving brand conversion and customer loyalty.

(Obviously, I mostly shop there.)