William Hill is one of the world’s leading sports betting and gaming companies.
Our 86 years of heritage and strong brand, combined with our growing digital expertise and global presence, create a solid platform from which to grow. With these foundations in place, our strategy will build a sustainable business that puts player safety at the heart of our culture.
We are excited by the opportunities and recognise the challenges that lie ahead, as we work with our customers, our teams and our partners to provide a great betting and gaming experience.
An investment in William Hill delivers cash-generative growth opportunities, underpinned by an embedded focus on safer gambling. This has enabled us to sustain the dividend while continuing to grow the business.
The global gambling industry is worth cUS$300bn1; only 12% happens online and the growth is outpacing the retail market. This is a significant opportunity. Through continuous investment in our modular digital platform the competitiveness of our offering will ensure we participate in the growth of digital gaming and sports betting.
We are diversifying our global reach through organic and inorganic growth. We anticipate the US, where we have access to 24 states2, will be the largest sports betting market in the world. Following the overturn of PASPA, estimates forecast the market will grow rapidly to be worth between US$5bn and US$19bn3 by 2023. We will continue to expand our Online offering into high-growth global geographies beyond the UK.
Our investment case is underpinned by our commitment to safer gambling. Our aspiration that nobody is harmed by gambling guides our decision-making and sustains a culture of customer protection. In the UK we are actively involved in the Betting and Gaming Council and are working with others to lead the development of the Safer Gambling Commitments.
Betting and gaming are intrinsically cash-generative activities. William Hill delivers strong operating cash flow. When combined with our disciplined approach to investment, we have maintained a healthy balance sheet and a long-term track record of dividend payment while continuing to grow the business.
