NeoMedia Technologies, Inc (NEOM)

[ss9173]

Industry DD: UK offered free newspapers via mobile phones

14 Dec 2006

http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=2144

In the UK, the Financial Times newspaper has partnered with the national Martin McColl Newsagents chain to launch a mobile voucher campaign to help drive newspaper sales. The mobile vouchering trial will take place in 50 selected stores in south-east England. Customers will be invited to participate by targeted telephone canvassing, supported by online and in-store marketing campaigns. The promotion will invite customers to try the Financial Times for free for two weeks by presenting a text message voucher in any participating Martin McColl store. Validated in real-time using the E-Pay payment and mobile phone top-up terminals already installed in each store, each voucher can only be used a set number of times. For this project, mobile promotions firm i-Movo worked with Enpocket and E-Pay to use the network of terminals installed in Martin McColl stores. According to Andrew Dellow, commercial director for E-Pay, "The ability to accept I-Movo vouchers using our terminals makes sense for our retail partners as it will increase footfall to their locations."

For additional information:
· Visit I-Movo at http://www.i-movo.com
· Visit Enpocket at http://www.enpocket.com
· Visit E-Pay at http://www.e-pay.co.uk

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

ss9173