I believe the retail price of a gallon is higher, but I also believe that the retail sales of most of those gallons is not from PCTL, it's from distributors licensed with PCTL and they purchase from PCTL at a substantial discount to the retail price.
PCTL's business model seems to be establishing regional distributors who perform a variety of functions utilizing their equipment. They can sanitize whatever the business is with their people, or they can sell the customers the chemicals to sanitize it themselves, or they can sell the customers the equipment to make the sanitizer and use it themselves. PCTL gets paid regardless of what choice the customer makes, and it's probably common for customers to start with the service, then migrate to doing it themselves.
PCTL became international with the establishment of the European unit, initially serving the U.K. but likely to spread all over Europe in time. I don't believe it will be long before other similar organizations will be found in other countries or continents as the company grows. How much equipment, or fluids will be made in the U.S. is unknown, but I suspect that eventually production of both will be done worldwide, certainly if they're selling the liquids it's better to produce it near where it's being sold. The machines may be build here, and shipped, or produced on site with parts coming from various places in the world. My point is that there is a great deal of flexibility in how this can be done, but regardless of how it's done, PCTL will be paid.
No telling how many companies PCTL is speaking with about distribution potential, some may be existing, others may be people who'd like to establish businesses in areas that currently don't have anyone using PCTL's equipment in their area. I don't know if all distributors operate in precisely the same way, or if their are numerous options, which I suspect. The point is, distributors make it possible for PCTL to grow dramatically without building a much larger staff and managing people all over the country, or the world. I think it's a great plan.
Gary
