NeoMedia Technologies, Inc (NEOM)

[joedimaggio_6]

Brew, a newspaper in the UK that is read by 8.2 million people in a country of 60 million is utterly staggering. That would be the equivalent, in the US, of a newspaper that would be read by 43 million people (which does not exist). In fact all the top newspapers in the US added together do not add up to 43 million readers. Our top magazines don't even come close to that. People magazine has, at best, 10 million to 15 milion readers. Sports Illustrated has around 15 million readers. American Idol, the USA's top tv show, opened with 33 million viewers. A newspaper in the UK with 8.2 million readers is massive.

I do a lot of entertainment work in the UK, and when looking at things like circulation, book sales, tv ratings, etc, the common way of understanding the numbers is to multiply audience by 5 to compare it to the US. This is truly the largest potential audience in the UK.

Anyway, this news is enormous. However, this pr is really poorly written. I mean, come on, this is the biggest news in recent history, and the pr doesn't scream at me at all. I would have written:

NEWS! NEOMEDIA PARTNERS WITH NEWS CORP! LAUNCHES QODE IN THE UK VIA NEWS CORP and THE UK'S LARGEST NEWSPAPER! THIS WILL POTENTIALLY CHANGE THE FUTURE OF THE MOBILE WORLD. THIS IS THE FIRST STEP IN A EUROPEAN WIDE LAUNCH INVOLVING MAJOR PLAYERS. NEWS CORPS CALLS QODE "BRILLIANT"!

etc.

best,
Joe