Else Nutrition Holdings Inc (BABYF)

[SpacthatAsk]

Not sure those that are “comparing,
or cheerleading this stock are naive to any risk or loss here, this isn’t a cd, or a savings bank or a big blue chip dividend stock, we are betting on an otc stock. That being said, this stock has a growth possibility in a first mover advantage, international markets and a new and wanted product. I, myself invest in only a few otc stocks because of the risk to reward is in my favor of becoming wealthy, plain and simple! Yes, if your money isn’t in the bank and anywhere in the market you roll the dice ... GLTA, let’s look at possible risks:

He sums it up better than I could have;

The risks attached to an early stage food company are that the product tastes awful (I tasted it at a conference several months ago and it’s fine), that it will have a terrible texture (it doesn’t), that it will contain chemicals that folks will object to (it doesn’t – everything in the product is plant-based), and that someone else will imitate the product and wipe out your market (which is where those patents come in handy).

The biggest risk is whether or not the market wants your product.

To that end:

Else Nutrition concluded a comprehensive U.S. customer study, conducted by Wizer, a leading market research provider. The study assessed the perceptions, needs and behaviour of parents/caregivers regarding their children’s nutrition, and their response to Else Nutrition product concept. The Web-based survey of over 1,858 prospective customers (who are the primary decision makers regarding household grocery purchases) spanned 13 major U.S. metropolitan areas, including New York, Los Angeles, Chicago, Boston, Washington, D.C., Philadelphia, Miami, San Francisco, San Diego, Seattle, and Portland, Ore. All surveyed have a child between the ages of three months to three years of age.

The key findings showed that:

Over 82 per cent (top two boxes) of respondents reacted favourably to the Else brand concept.
Over 60 per cent (top two boxes) of respondents indicated positive purchase intent for Else’s baby formula products.
Additionally, 40% of respondents acknowledged they buy existing specialty (medical/prescribed milk formula, soy-based formula, or sensitive milk formula) baby nutrition products.

40%!

Imagine if 40% of bread consumers were allergic, sensitive, and intolerant of traditional bread, and you had the only patent on a bread product that fixes all of those issues at once. That’d probably be a hot ticket.

With so many people having been attracted to Beyond Meat (BYND.Q) and similar alternate food offerings in the last year, there’s a real shift afoot in the consumer packaged goods sector, right as Else is hitting its stride.

And I’m talking about it not because they’re a client, but because it’s necessary for what Else has created to exist in the world, so that hundreds of millions can take their kids off trashy formula products.

https://equity.guru/2020/01/29/else-nutrition-baby-c-riding-plant-based-foods-wave-three-bagger/