Don't count MILV's improved vitamin and nutrient delivery system over the counter sport and nutritional beverages short, there is a lot of money to be made in those there OTC vitamin products by golly.
Zicam est 30 million a year in sales.
Pfizer snaps up Emergen-C vitamin C maker feb 2012
"In 2007, the Coca-Cola Company acquired Vitamin Water from Glacéau for $4.1 billion."
In 2018, around five and a half billion U.S. dollars' worth of Gatorade was sold in the United States, outperforming other sports drink brands, such as Powerade and BodyArmo
The 14 Mega Corporations That Own Your Supplement Brand
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