American Green Inc (ERBB)

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SunnComm Prepares Secure-Burn Product for Market
October 08, 2003 1:25:00 PM ET


Secure-Burn(TM) permits buyers using MediaMax CD-3 to "burn" copies of their purchased CDs for their car, portable device, etc., but restricts "copying the copy" B6 SunnComm Technologies Inc. (OTC: STEH), a leader in digital content security and enhancement for optical media, announced today that it began testing Secure-Burn -- a MediaMax feature which permits their record company customers to cut down the number of "casual" copies made from an original CD. Casual copying is the term used to describe CD copies that are made of an original CD -- then copies are made from those copies, and so on. Together with file-sharing, casual copying is one of the most prolific forms of CD piracy. According to SunnComm President Bill Whitmore, "When friends make copies of their purchased CDs to give to friends and then those receiving the copies copy them for other friends, it has the potential to propagate thousands of illicit copies from one original CD. When our record company customers permit consumers to burn a controlled number of copies from a particular CD for their personal use utilizing MediaMax technology, we will be able to reduce the number of copies made from copies." B6 SunnComm CEO Peter H. Jacobs said, "Casual copying can rival file-sharing piracy in some instances, especially when looking at "hot" new releases. When one CD buyer makes three copies of a new CD for friends who each make another three copies from their copy for additional friends who then make three copies for their friends, you can end up with thousands of pirated copies floating around before you know it. It's like a chain letter of music piracy and theft. SunnComm MediaMax is the first anti-piracy solution to target "casual theft" of copyrighted music originating from audio CDs. We expect to be putting Secure-Burn as a component of MediaMax CD-3 to work for the record companies by the end the year." B6 Today's news comes on the heels of BMG's successful release last month of the music giant's first commercial MediaMax in the United States -- "Comin' From Where I'm From," by singer-songwriter Anthony Hamilton, released on Arista Records. B6 MediaMax CD-3 is a collection of technologies that provides copy management for CDs and DVDs while simultaneously enhancing and expanding the consumer's experience. MediaMax CD-3 is tightly integrated with Microsoft's MSFT Windows Media Platform and the Digital Rights Management capabilities associated with the latest Windows Media Platforms. The company licenses and uses Windows Media Audio DRM capabilities from Microsoft Corp. as the security feature for music files which end up residing on the consumer's computer. B6 About SunnComm B6 SunnComm Technologies Inc. became the first company to commercially release a content-protected audio CD utilizing an early version of the Windows Media Data Session Toolkit. SunnComm's copy-management technology was commercially released by Music City records in 2001, which became America's first copy-protected audio CD. It has become a leader in digital content enhancement and security technology for optical media with its MediaMax CD-3 suite of products. B6 SunnComm's MediaMax CD-3 Suite of Digital Content Enhancement technologies are built using Microsoft Windows Media 9 Series but operate on both Apple AAPL and Windows-based systems. For more detailed information about the company, its vision or philosophy, personnel, partners and customers, please visit the company's Web site at http://www.sunncomm.com, or call the company directly at 602-267-7500, and ask for shareholder relations. B6 MediaMax Digital Content Cloaking Technology, DC2, PromoPlay, Secure-Burn and SunnComm are registered and/or trademarks of SunnComm Technologies Inc. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. B6 Notes about Forward-Looking Statements B6 Statements contained in this release, which are not historical facts, may be considered "forward-looking statements" under the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on current expectations and the current economic environment. B6 We caution the reader that such forward-looking statements are not guarantees of future performance. Unknown risk, uncertainties as well as other uncontrollable or unknown factors could cause actual results to materially differ from the results, performance or expectations expressed or implied by such forward-looking statements.