Dependent on production capacity, but the obvious answer would be to supply countless gallons to every hospital in every major metropolitan area in the US via government funding, and retail the world thru their MLM sales and distribution network. Trustworthy marketing with a cronies sales push, should make this their number one seller.
Too bad they didn’t own shelf space in big box and major retailers, this could be a hefty ongoing revenue stream. With the current shortage, I would think the opportunities here are endless. Particularly given that their product is non-alcohol based and easier on hands. Proper marketing could blow this up.