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Sunday, April 12, 2020 3:07:48 AM
FORBES does paid-for 'promos' called 'Native Advertising'
Paid-for Promotional Advertising, designed to appear as an actual "Forbes- branded" article, are now common.
They're paid-for awareness-campaigns, typically just re-hashed company PR that appear to be 'written' by a freelancer, who gets paid for attaching their name to the 'article.'
Journalistic standards require them to include the terms 'promoted' or 'advertisement' somewhere, tho they're often small & innocuous-enough to be unnoticed, which is the point.
I think most folks already KNOW THIS, as it's common to see these articles linked-to on IHUB. Just thought I'd post a reminder...
Paid-for Promotional Advertising, designed to appear as an actual "Forbes- branded" article, are now common.
They're paid-for awareness-campaigns, typically just re-hashed company PR that appear to be 'written' by a freelancer, who gets paid for attaching their name to the 'article.'
Journalistic standards require them to include the terms 'promoted' or 'advertisement' somewhere, tho they're often small & innocuous-enough to be unnoticed, which is the point.
I think most folks already KNOW THIS, as it's common to see these articles linked-to on IHUB. Just thought I'd post a reminder...
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