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FORBES does paid-for 'promos' called 'Native Advertising'

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okavango Member Level  Sunday, 04/12/20 03:07:48 AM
Re: vikingzskillz post# 130570
Post # of 130664 
FORBES does paid-for 'promos' called 'Native Advertising'

Paid-for Promotional Advertising, designed to appear as an actual "Forbes- branded" article, are now common.

They're paid-for awareness-campaigns, typically just re-hashed company PR that appear to be 'written' by a freelancer, who gets paid for attaching their name to the 'article.'

Journalistic standards require them to include the terms 'promoted' or 'advertisement' somewhere, tho they're often small & innocuous-enough to be unnoticed, which is the point.

I think most folks already KNOW THIS, as it's common to see these articles linked-to on IHUB. Just thought I'd post a reminder...





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