NeoMedia Technologies, Inc (NEOM)

[joedimaggio_6]

Brew, this is a fairly ridiculus argument. Anyone who has spent any length of time in the UK knows that soccer (football) is the biggest thing going. The fact that a website garned a million viewers in a week in the UK is simply more evidence that football is a huge deal, not less. Football in the UK dwarfs all sports in the US combined in respect to national awareness and fan base (relative to populations). And if you've spent time in london, you would know that football is pretty much all any male between the ages of 10 and 40 talk about, care about, read about, or watch on tv. As I spend much time in London, I have many friends who live there, and they would absolutely be amused at your assessment of football as a targeted and limitted audience. Football is THE audience in the UK. Have you ever been to a world cup event in Europe? Have you been in London during the World Cup? It's pure insanity, it makes the superbowl and the world series and the NBA finals look like a high school sports final. IMO, there is no better way to get qode into the hands of regular people in the uk than to tie it to football. There is NO audience as big as football's in the UK.

best
Joe