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Tuesday, October 07, 2003 10:21:14 PM
This was merely a first "baby step" in the "legal" copy management inclusion with a CD. Although this was a misstep by the small and not very public relations savvy company not to communicate this clearly to general public, in this day and age people do not take time to read and understand what this relase meant. It is enough for someone (in his early twenties) to post a statement on his website to wip news hungry media into frenzy and pick this up on every news wire. I am sure in days to come there will be a joint statement by BMG and STEH explaining what was the goal to begin with, what was accomplished, and what we can expect in a future in terms of CD copy management and protection. I think in some wierd way this might be good for STEH as this focuses attention on the company and that this is first ever commercial release
of any COPY management software in the US.
PS
I also like the fact that MediaMAX includes some links to the artist's website and some other "extra material" in regard to
a particular CD, as you would find on a DVD "extras" This would be a tremendous plus for the artist and label. I hope they will be able to bundle these three components - Copy management, copy protection, and extras into one neat package.
IMO this would have tremndous potential in terms of sales/revenue.
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