Muscle Pharm Corporation (MSLPQ)

[turokman]

One Step Back, Many Steps Forward: How to Turn Tremendous Brand Equity Into a Profitable Business

My interview with MusclePharm CEO Ryan Drexler about restructuring a company with tremendous brand equity, and how less sales can create a stronger company.

You built Country Life, a successful company, and sold it... so why get back into the nutritional supplement business?

One, as an entrepreneur I learned a number of valuable lessons. Going through the ups and downs, learning the day-to-day of building a business... even selling Country Life taught me a lot.

Then, why MusclePharm? I love the business. I live an organic lifestyle, I'm an avid Brazilian Jiu-Jitsu competitor, I surf, I mountain bike... I live the lifestyle, I take the products -- it's a natural fit for me.

After I sold Country Life I was investing in similar types of businesses, learning about them and being an activist investor, and MusclePharm was intriguing. I couldn't believe the brand recognition. It was everywhere: From mom and pops, to vitamin shops, to Costco, to international. I was in Germany and saw someone wearing a MusclePharm t-shirt.

Slowly but surely bought some stock on the open market. I knew people that knew the prior management, I approached them and realized I was a natural fit to be on the board and could have a big impact. I felt I could have a really big impact.

Then I saw a lot of things that needed to change.

https://www.inc.com/jeff-haden/one-step-back-many-steps-forward-how-to-turn-treme.html




$MSLP