Friday, March 20, 2020 1:54:27 PM
What is happening in the world is dreadful. But the current reality is a massive population of potential new consumers are being forced to operate virtually, online. And they're looking for some relief. I cannot/will not posit on the science as to WHY - but I would swear an oath that the full spectrum hemp CBD product I take reduces anxiety and helps me sleep.
This digital marketing can be ramped and accomplished in a way that isn't skeezy profiteering during a time of crisis. It can also be done in a way that doesn't run afoul of FDA regulations regarding unfounded medical claims.
Here is a caption from the link below:
"...Interestingly, much of the spike is CBD-based, indicating that people may be trying to treat their anxiety rather than get high. “We are seeing [non-THC] CBD rolls grow fast,” Connor said, “as opposed to sativa [products], which were only up 25 percent.”
https://www.forbes.com/sites/joanoleck/2020/03/19/its-not-just-toilet-paper-and-sanitizer-consumers-are-also-stocking-up-on-cannabis/
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