Entercom Communications Corp. (ETM)

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Uncharted waters': Philadelphia sports media navigates a world without sports

https://www.bizjournals.com/philadelphia/news/2020/03/18/uncharted-waters-philadelphia-sports-media.html?ana=yahoo&yptr=yahoo

David Yadgaroff, who is Philadelphia market manager for Entercom Communications Corp. (NYSE: ETM), said the company is trying to be a good partner to its advertisers and sponsors. Some have chosen to cut back, others have increased buys and several have changed their packages to adapt to the new reality. Events and remote broadcasts have been cancelled.

When asked about the business impact of the Phillies season being delayed, Yadgaroff demurred and said he was focused on the human side of things and not looking at it from a business perspective. Some of that reticence could be that Entercom and the Phillies have not officially announced a new contract to broadcast games once again on WIP. That, though, appears to be a formality being that Spring Training games were airing on the station until Major League Baseball suspended the season.

“The good thing about radio is that not all of its revenue is built around game coverage,” Fine said. “Sure, it’s going to hurt but it’s just not as big a percentage of their revenue pie.”

Fine said WIP has an advantage over rival 97.5 The Fanatic (WPEN-FM) because the Phillies regular season has not started yet. The Fanatic, the radio home for the Sixers and Flyers, had to adjust more on the fly.