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Sunday, 03/15/2020 1:36:59 PM

Sunday, March 15, 2020 1:36:59 PM

Post# of 63140
Running a business is a lot like investing

Positioning and Timing is EVERYTHING

It’s taken awhile for the different parts of the company to gel, but everything is really starting to come together now

It’s easy to forget that VATE began with only bags of Hemp Coffee


This is what the 1st version looked like:

https://www.instagram.com/p/BS8uO_2D_vc/


The 2nd version was a nice upgrade, but the cannabis leaf isn’t a family-friendly mass market look:

https://www.instagram.com/p/BvPgQnZhqP1/


The 3rd version looks incredible and ready for national distribution:

https://brightraincollaborative.com/elev8-hemp/


The same progression can be seen with the RTD CBD Beverages, though in a much shorter time frame

The 1st version of the CBD Iced Tea bottle was a nice effort, but it also wasn’t a family-friendly look that all retail stores open to Hemp-CBD products would feel comfortable carrying:

https://www.instagram.com/p/Bz-ymvuBTsn/


8 month later, Medico expanded the CBD Iced Tea line from 1 flavor to 4 flavors, redesigned the logo and the entire bottle to make it suitable for the mass market, and attached QR codes that link to 3rd party verified lab results, a requirement for these bottles to sell in many states including Florida, Texas and probably California as well when AB 228 passes into law

https://www.instagram.com/p/B7G-F4CBMzs/


The same improvement took place with the cans of CBD Coffee, going from this, which I thought was a great 1st effort aside from the cannabis leaf...

https://www.instagram.com/p/B0yPwlnB5ji/


To this, which now has the same logo design and theme as the CBD Iced Tea bottles:

https://brightraincollaborative.com/elev8-hemp/


It’s clear that Medico has begun to move more swiftly over the past few months

Just 2 months after re-launching the new CBD Iced Tea line with 4 flavors, at the very end of last week, VATE unveiled a brand new product line — CBD Coffee in Bags:

https://www.instagram.com/p/B9IFPt9BCMb/


So there has been a very clear progression in design over time, from products a mom and pop shop would carry, to products that regional and national chains can carry

And things have been accelerating over the past few months in terms of product development

One would have to be blind not to see the tremendous progress Elev8 Hemp has made over the past year, especially over the past few months

The price of all stocks in the MJ and Hemp sectors have gotten pummeled over the past year, and that includes the CBD Beverage sector, so using current stock price as a metric to evaluate VATE’s probability of delivering big returns to investors in 2020 is simply silly

And if one does want to compare VATE’s performance as a stock to the rest of the CBD Beverage sector, it has been the #1 CBD Beverage stock over the past 100 days:

https://stockcharts.com/freecharts/perf.php?VATE,KGKG,SIPC,PURA,HIPH,RTON&n=100&O=111000

https://stockcharts.com/freecharts/perf.php?VATE,KGKG,SIPC,PURA,HIPH,RTON&n=100&O=011000


This is the year we should see Hemp & CBD Legislation moving through the Senate and the FDA advancing its development of a formal policy of Enforcement Discretion for CBD Products

2020 is the right time to take advantage of a very beaten down CBD sector, and from my perspective there is no more lucrative place to be than CBD Beverages — the big beverage companies will stay away until regulations have been finalized, which leaves room for upstart companies like Elev8 Hemp to flourish

Many others agree that CBD Beverages are going to be an area of very high growth:

https://www.visualcapitalist.com/boom-in-the-cbd-beverage-market/

When examining all of the CBD Beverage stocks at their current prices, I believe that VATE offers investors the greatest potential for the largest % gains


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