$SNPW The Company's Subsidiary Street Smart Outdoor Corp Announces Agreement with Advertising Industry Leader Focus Media Group to Expand Marketing Awareness to Boost Revenue Growth
MANALAPAN, N.J., Feb 11, 2020 (GLOBE NEWSWIRE via COMTEX) -- MANALAPAN, N.J., Feb. 11, 2020 (GLOBE NEWSWIRE) -- Sun Pacific Holding Corp. (Other OTC: SNPW) today announces that its wholly owned subsidiary, Street Smart Outdoor Corp ("SSO") and Focus Media Group, Inc. ("FMG") have entered into an initial one year business relationship agreement that should allow FMG to expand outdoor marketing and advertising awareness to increase or boost revenue growth with the Company's street furniture panels within the City of Tallahassee, FL. This awareness, advertising, and marketing program will proceed under a contract held by Sun Pacific Power Corp and managed by SSO whereby FMG shall act as a third-party sales representative for SSO with the right to submit advertising buys with respect to advertisers. In support of this new program, the Company is also currently expanding its advertising presence in Tallahassee by adding up to 50 new benches to be installed at choice locations throughout the beautiful state capital of Florida.
Out of home ("OOH") advertising revenue accounted for $8 billion in 2018, based on figures released by the Out of Home Advertising Association of America with OOH spending continuing its upward trend with 7 percent growth through the third quarter of 2019. OOH is growing and increasing share as more brands experience the effectiveness of the medium. Its ability to reach mass audiences makes it an important addition to media plans, amplifying other ad investments for a more immersive consumer experience as consumers continues to engage mobile devices. The Company aims to participate in and benefit from this significant and continuing advertising revenue growth trend with its inventory of outdoor furniture and bus shelters.
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